Sunday, February 26, 2012

Online Marketing Agencies Using Search Engines To Drive You Customers

Marketing Agencies expand in a numeral of ways. Some are born as a pure marketing tune while others develop from recognized businesses in associated ground of media and digital services. Spellbound Web is one of a newer style of marketing agency.

online marketing today

The last decade has seen the internet become a primary promotional channel and as a result, many new marketing agencies have grown from businesses that began in web-development and internet services. Having developed websites since 2003, Spellbound Web have morphed into a marketing service where an in-depth understanding of websites and influencing external factors on the net have placed them in a position to offer targeted SEO and Local search services.

So what’s the big deal about marketing with search engines, and how is it any different to traditional marketing ? This is what Robert Kamaralli has to say . . .

Search engines have allowed marketers to duplicate the conversation that goes on in a prospective customer’s head, or between a prospect and a salesperson in normal, or real time. When someone types a question into a search engine, they get 10 extremely relevant answers instantly - there’s no need to pick up a phone or travel to a shop. The prospect clicks on the search result that answers their question best and if they arrive at a web-page that provides the solution they need, they are usually ready to buy. They are hot prospects as they were proactively looking for the offered solution.

An online marketer, knowing that this is the way it works, will test thoroughly to make sure that their search result answers the searcher’s question and get’s them to click through. And most importantly, as a specialist they know the techniques needed to place their or their client’s message at the top of the results on page one.

Over 80% of the clicks go to results on the top half of the first page and as there are huge search-volumes for some commercial terms, the value of coming up at the top of the results for is immense.”

As with any marketing where you are competing for attention amongst a myriad of other messages, online marketing is about winning and survival of the fittest. When it comes to search engines, this means making it to the top of the search results for valuable commercial terms and getting the click through to the website.


Halloween Costumes

Wednesday, February 22, 2012

Google Selects Kinsey Street Online Marketing as a Google for Nonprofits Featured Provider

Kinsey Street Online Marketing, a most important supplier of pay per click campaign management services, is honored to proclaim that it has been selected by Google as a Google for Nonprofits Featured Provider in the AdWords group.

Although hundreds of agencies have applied for the status, Kinsey Street Online Marketing is one of only a handful of agencies in the United States to be featured in the AdWords product category. According to Google, "Certified Partners are carefully vetted by Google and meet rigorous qualification standards."

"We are incredibly honored about Kinsey Street being recognized by Google for the work that we do with nonprofits that need assistance with their Google AdWords grant and that they have chosen to feature the agency in the Google for Nonprofits Marketplace," said Robert Coats, principal owner of Kinsey Street Online Marketing.

Google Grants, a major component of the Google for Nonprofits suite of products, is a unique in-kind donation program awarding qualified nonprofits up to $10,000 per month of free AdWords advertising. Kinsey Street works with nonprofits to ensure that their AdWords account is set up properly so that it is approved for use with Google Grants. Once approved, Kinsey Street then provides complete management services of the AdWords account for the nonprofit. This ongoing management, optimization and reporting ensures that the nonprofit is able to get the most benefit out of the grant provided by Google.

"Many organizations, both businesses and nonprofits alike, struggle to effectively manage their AdWords account themselves," Coats said. "This is often due to a lack of experience with AdWords, having the time to actively managing the campaigns or a combination of both."
With Google grant recipients, the challenges to success with AdWords are compounded due to the restriction of only being able to bid $1 per click.


Halloween Costumes

Monday, February 06, 2012

Adult pirate costumes for your Halloween dress up

Adult Pirate Halloween Costumes
Halloween is one among the most auspicious times of the year that is cherished and celebrated with a lot of spirit all around the world.

Everyone loves to dress up in some costume or the other on this day, trying to look as realistic as possible and fit pretty well into the character. On this day, everyone around the world irrespective of their age or size dress up in bizarre costumes and party all through the night. Irrespective of which character you dress up as, authenticity is very appropriate and important. At least everyone expects to look as real as the character while they dress up and they put in a lot of effort, money and time to create that appropriate character look.

Children on this same day dress up in children’s costumes and run around the neighborhood playing trick or treat. Trick or treat is a very popular concept. Children visits their neighborhood homes and asks for trick or treat while they are supposed to perform as the character in which they have dressed up as and authenticate their character. In return, neighbors give them sweets, candies and chocolates as treat. Traditionally it is believed that the concept to have originated from the fact that children ought to be treated on this spooky day or they can trick you into a scheme. Some people believe that children could cast a spell or jinx their neighbors with their special magic powers when neighbors fail to treat them. However, this is just a superstitious concept and every household all around the globe cherish the concept with a lot of passion that they always end up treating these kids with chocolates and candies irrespective of whether children performs as the character or not. In fact, every year during Halloween, they see to that they include large quantities of chocolates and candies in their grocery shopping lists. When it comes to costumes, you have two choices. You can either choose to purchase the outfit at retail or wholesale costume shops or you can make your own outfit from your own closet using simple accessories and clothes.

There are also retail shops that rent these costumes instead of selling them which works out all the more cheaper and convenient for you. However, in order to look authentic it is advisable for you to opt for purchasing these costumes which allows you to use them for several years to come or rent these costumes for Halloween instead of making them on your own. Jack Sparrow and Pirates of the Caribbean has been a very popular theme ever since it hit the market. Everyone loves the movie and rejoices Johnny Depp’s performance as Captain Jack Sparrow. The character has some wide base of fanatics as well. So it’s understandable that many would love to dress up as pirates for the upcoming Halloween.

You can find these adult pirate costumes across several websites online and retail stores. However, if you choose to purchase it, it is very important that you purchase it from a reputable store or a website in order to ensure the costume’s quality. These costumes are considerably expensive and no one would like to waste on poor quality costumes. Hence, it is very important that your research thoroughly on the background of the website or store before purchasing or renting these costumes. And always remember to never compromise over quality for cheap price at any given day.

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