Online Video Ad Response Varies Greatly By Age Group

There is plenty of talk of how the younger generation that has grown up in this hyper digital age. Those who are selling advertising talk about the sheer numbers. How many young people watch video online, how many hours of video they consume and on and on that’s fine but advertisers need to know if people respond to ads a new study shows that the younger the video watcher the less likely they are to be interested in ads.

The study done by Burst Media and reported by eMarketer shows just how people respond to online video ads by age group it is important to note that the audience for younger viewers of online video is a much larger percentage of the total number of people in that age group. eMarketer reports

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Marketing online? Videos say it bigger, brighter and better

The average Internet user watches an astounding 186 videos a month, according to comScore Inc., a global digital market measurement service.

This includes news and entertainment clips, personal videos, advertising videos gone viral — you name it.

Video engages people in a way that photos and text alone can’t.
For small-business owners, using video in your marketing can bring faces, voices, personality and heart to your operation, while also demonstrating your authenticity.

To top that, video in email is said to be able to boost conversion rates by as much as 50 per cent.

Thanks to affordable video cameras and easy-to-use software, video has become a tool that nearly any small business can use to enhance their marketing efforts on any channel.

Your videos don’t have to be big Hollywood productions to be engaging and effective.

You can even use your smartphone camera to create them. Here’s a quick example:

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Online video tips to help improve marketing success

Social Media Monday is a weekly feature that helps businesses and consumers understand how to use social media tools to their best advantage. This week, Mark Shapiro, a San Diego PR consultant, looks at ways online video can help business marketing. Find him on Twitter @SRSTechPR or on the Web at www.srs-techpr.com.

Online video is one of today’s most engaging and powerful social-media marketing mediums.

It’s a wonderful tool for showing what your company does, explaining how your products work and spotlighting customer testimonials. Many businesses want to use video to help them market their products and services but don’t know how to do it well.

To be effective, a Web video has to look good, sound clean, and be short.

You don’t have to hire a professional video producer to shoot your online videos. You can do it yourself if you just remember a few basics.

Keep it simple. A plain background behind a talking head or a product demonstration is very effective — the viewer’s attention stays on the subject. Also, video with a plain background compresses better for streaming versus a background with lots of details and colors.

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Online Video Marketing essentials Part 3 Self manufacture or sign up an expert?

The decision to get concerned in online video, and selected the video style that you think fits both your behavior and your goals, it’s time to create thinking about construction. And in online video manufacture, there are actually only two choices: self-produce, or hire a professional.

This third publication of our Online Video Marketing Basics sequence will observe the pros and cons of both choices, to lend a hand you conclude which one is the best choice for your circumstances. Right off the bat, I think it’s only blond to tell you that I imagine you should hire a professional. It’s not that I don’t think you’re competent of create a great online video by yourself.

After all, plenty of regular anonymous nobodies have done it before you, and many of them have had victory. But your pluck, energy, and willpower will stand up to the raw capacity and understanding professional filmmakers bring to the table . But that’s just my opinion.

There are a lot of factors that go into a decision like this, and completed video quality is in reality only one of them. So let’s break down each alternative video personality creation or professional production by the individual pros and cons.