BTop Motors Sdn Bhd, the sole trader of Honda motorcycles in Brunei, organised a soft launch of its showroom yesterday in Beribi, showcasing its latest range of motorcycles from its admired range of sport bikes to dirt bikes and touring bikes.
He said that sales have been escalating every year, based on his market research.
"It's still a very small share in terms of the whole automobile industry, but it is rising in percentage as a whole so that's unquestionably something we look forward to," he said.
"In terms of the preponderance of Bruneians that use motorcycles primarily as a hobby, even as a hobby itself it's already a progressive trend. If you start as a hobby, and after many years of getting accustomed to it, the users perception will change, it may become a necessity to them," he said.
Yapp said that they hope to change the perception of people in order to boost interest.
The main reason why the majority people in Brunei are still hesitant towards motorcycles is due to the perception of safety. That's definitely something that we're targeting to fix. We want to instruct the people here to make them recognize that motorcycles aren't actually that bad as a mode of transportation.
