Google Set To Acquire Online Marketing Firm

Google has set its sights on buying online ad optimization firm Admeld, according to reports out this week.

If the sale goes through, Google could use Admeld in conjunction with their DoubleClick ad exchange to help publishers choose ads in real-time across ad networks and exchanges, with the option to go with the highest bidder.

Details are yet to be confirmed by either Google or Admeld, but, according to the New York Times Blog, the price could be in the area of $400 million.

Apparently this isn’t the first time Google has tried to buy the display ad company.

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Local Online Marketing: Google Places Becomes Very Important

Everyone currently and then, like a bird pooping on your favorite shirt, something happens and you must adapt to the circumstances. The novel idea of walking under that huge tree doesn’t seem so smart anymore, you won’t leave banana peels on the floor if you slip and drop, and you’ll stop ignoring Google Places when you realize how main the platform truly is.

When it comes to online marketing, companies that rely on local clients absolutely must have a Google Places account. I suggest going for the win and signing up for the “Tags” as a way to boost exposure and raise click-throughs. Tags are fundamentally features that provide improved exposure by displaying additional information about one’s business — featured website link, coupon, live update from business owner, etc. They’re an excellent technique to stand out from the crowd.

Google's online marketing services strategy includes social media

Google has stated the use of social media is a part of the company's online PR strategy, but denied it was focusing its attention on rivalling Facebook.

The Independent reports the organisation's chief financial officer Patrick Pichette told Australian television social features would be included in "many of our products".

However, he stressed search was still the firm's primary product and any social elements are "just one chapter" of the digital world, along with developments such as cloud computing and mobile services.

Mr Pichette also dismissed the plan that Facebook, which recently introduced a messaging service that has been hyped as a 'gmail killer', was becoming his organisation's main rival.

Continuing, he stated the key principle of Google was "understanding the internet is changing the world" and making money was not the company's only aim.

He added the search engine aimed to be at the heart of a "dramatically expanding" digital economy where innovation was vital.

Google traffic figures good for online marketing services

Businesses using Google's range of internet marketing services should be interested to learn the search giant has increased its traffic share to 6.4 per cent of all internet utilize.

The record figures, complied by online security firm Arbor Networks, include records for the company's search engine, as well as statistics for its other areas such as YouTube.

Craig Labovitz, who conducted the research for Arbor, said even with overall internet usage rising by 40 to 45 per cent a year, Google's share was still impressive.

"While its not news that Google is big, what is amazing is how much bigger [it] continues to get," he said.

The numbers may be further fine news for the search engine's advertisers and investors, coming shortly after the organisation announced increased profits for the third quarter of the year.

Eric Schmidt, chief executive officer of Google, said the brand had an "excellent quarter" and "continued to show significant momentum".

Google to offer new online course for ppc marketing users

Google is to launch a new online course covering remarketing.

Posting on the blog for its pay per click marketing service AdWords, Gordon Zhu said the one-hour, interactive session will take place on October 20th.

"Remarketing is a simple way to connect with your website visitors," he added.

It works by allowing advertisers to show tailored offers, such as last minute discounts, to people who have already visited their website via the Google Display Network.

The online course, which will include a question and answer session, will cover the benefits of the practice, as well as a guide to setting up remarketing in an AdWords account.

In a recent article for Search Engine Land, John Perich said remarketing could help firms to boost their acquisition rates by offering them a second opportunity to attract potential customers who did not convert the first time around.

News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.

Google sees share of search market slip in June

Google remain the leading US search engine in June, regardless of a 1.1 per cent refuse in its owner market share.

The newest information from comScore demonstrate that the company’s sites, which comprise YouTube, handle 62.6 per cent of query from internet users at home, work and university locations throughout the month, down from 63.7 per cent in May.

Yahoo! and Microsoft, which intend to challenge Google in the pay per click marketing arena through their Search Alliance, both saw their market shares boost by 0.6 per cent.
Yahoo! sites handle 18.9 per cent of query in June, while Microsoft accounted for 12.7 per cent.

According to comScore, the increase is down to the companies’ use of "contextual search approaches that tie contented and interconnected search results together". Overall, comScore alleged Americans carried out 16.4 billion online searches all through the month, up three per cent on May. Of these, 10.2 billion were conducted through Google sites, 3.1 billion through Yahoo! and 2.08 billion through Microsoft.