Increase in demand for online marketing and digital media jobs in South Africa

Google Trends demonstrate that South Africa currently ranks 4th fourth highest (after Pakistan, India and Ireland) in searches for 'Jobs in Online Marketing'. In Africa, Kenya shows the most searches for 'Internet Marketing', followed by South African and then Uganda with this search term peaking in January 2010 since 2004.


Most Popular Search Terms

While the terms 'Internet Marketing', 'Digital Marketing' and 'Online Marketing' are often used interchangeably within the industry, companies and recruiters should pay attention to how people within this field are searching and advertising for jobs.

From around 2004 to the end of 2007, the phrase "Internet Marketing" was most commonly used to describe this area of expertise. The term 'Online Marketing' has featured most prominently in search queries since 2009. 'Digital Marketing' was the most frequently used phrase in January 2010 and has been climbing gradually since, and is still being used frequently amongst online marketers.

Search Trends in South Africa

* Search trends show that job seekers search for these jobs most frequently in January, May and July months, with Mpumulanga currently trending as the region that most frequently searches for jobs within the Internet Marketing industry.
* In South Africa, the region that first showed any significant interest in online marketing jobs in early 2007 was Kwa-Zulu Natal.
* The Eastern Cape started to feature on Google Trends from October to December 2007, where after it showed a significant drop-off until July 2008.
* During the first quarter of 2008 Gauteng and the Western Cape both started showing interest in search for jobs in the online industry.
* Until January 2010 there was not much shift in search trends until the Free State started to feature.
* A dramatic rise in searches for 'internet marketing jobs' in the Northern Province and Mpumulanga started to come to the forefront in the first quarter of 2011.
* While Gauteng and the Western Cape seem to have an ongoing and steady interest in searches for 'internet marketing jobs, Mpumulanga continues to rank as one of the regions with the highest search trends within this field with search queries predominantly coming from Nelspruit.
* Polokwane, Bloemfontein and Kimberly all rank very high at present, as interest continues to grow for jobs in new media from these regions.

Online Content Supply versus Demand

While search continues to rise for web content matching search trends for 'Internet Marketing Job', 'Online Marketing Job' and 'Digital Marketing Job', a quick search for web pages that have been optimized to rank for these terms

Thanks: http://www.bizcommunity.com

Over 2,000 People are Talking About Internet Marketing Company on the Facebook Platform

Internet Marketing Company announced today that over 2,00 people are talking about the company on the Facebook Platform. To be exact, 2,049 people have mentioned the marketing company on the social-networking site's page for the Internet Marketing Company. The company has created a page on the platform, and interested parties can visit the page, read about the company, and then can choose to click 'Like' on the Facebook Platform page to be able to follow the company's news, or mention the company in one of their posts. Users who have logged onto the page to check out what the company is all about, have seen that they provide SEO services,link building services along with reputation management and other services.

"We are delighted to see that word about our internet marketing company is spreading through Facebook because members are taking about us on the platform," said Russell Rabichev, Marketing Director of the Internet Marketing Company.

Facebook gives everyone the power to share with the people they care about, making the world more open and transparent. Facebook users communicate and share information through the social graph, the network of connections and relationships between people. Facebook gives companies and the developer community access to the social graph through Facebook Platform. Using a rich set of tools and online services, developers can build applications that are deeply integrated into the Facebook website. Millions of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people's lives.

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Video Marketing Services Offered by a Leading Internet Marketing Company

WL Marketing, a leading SEO and Internet marketing company, has just announced that they will now be offering video marketing services too. This is very good news for all those web businesses that want their videos to be out there on the Internet.

Online video marketing is in boom these days. In fact, experts opine that this is the fastest growing form of advertisement today, particularly on the Internet. Hundreds and thousands of people are today looking up YouTube, Google Videos, Yahoo Video, MetaCafe, Hulu, Daily Motion and others. According to statistics, video marketing grew at an astounding rate of more than eight hundred percent over the last three years. This is however just a start, as more and more people are visiting these video websites to see the latest submissions.

This offers a unique opportunity to web businesses. If you can distribute your online videos, you can make them find your website. All you have to do is just start your channel at these popular video websites. It is easy. You can inform people about your business and services or products. It is definitely a channel that can give your website a lot of web traffic. Video marketing not only brings web traffic from these video websites, but it also boosts their overall search engine ranks. Remarkable videos can help you convert prospects into customers. This is a growing industry that no serious business can ignore any more.

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Internet Marketing Company Announces an Increase in the Search for Keyword "no medical exam term insurance"

Internet Marketing Company , an experienced leader in search engine optimization and purchasing life insurance online, announced today an increase in the search for the keyword "no medical exam term insurance." The internet marketing company keeps track of searchable keywords related to the site, and this term has had a 15% increase in searches in the last two consecutive quarters. This has, in turn, showed an increase in clients who are looking to purchase term life insurance without medical exam. The company is involved in search engine optimization, search engine marketing, and online marketing services. The search engine optimization specialists of Internet Marketing Company deliver measurable results and maximum return on investment (ROI).

"We are thrilled to see that customers are taking it upon themselves to research ways to purchase life insurance," said Russell Rabichev, Marketing Director of the Internet Marketing Company.

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Single Throw Internet Marketing to Donate Dollars for Likes

Single Throw is going pink for October. In support of Susan G. Komen For The Cure, Single Throw will be donating $1 for every individual who “likes” their Facebook fanpage and subscribes to their email list.

Single Throw will be tallying donations for the month of October. In addition to donating $1 for every Facebook Like and new subscriber, the Internet marketing consultants at Single Throw will be giving their Facebook page a pink layout.

In further support of Susan G. Komen for the Cure, Single Throw is also sponsoring Ray Catena’s All in for a Cure. All proceeds of the event will be donated to Susan G. Komen for the Cure. Catena’s Casino Night also celebrates the 30th Anniversary of Ray Catena Motor Car.

Larry Bailin, CEO of Single Throw and author of the best-selling marketing book, “Mommy, Where Do Customers Come From?”, says, “The Susan G. Komen for the Cure organization is one of the top sources of funds for the fight against breast cancer. I’m really excited to contribute to the fight and hope we can help make a difference. So everybody, get on Facebook and Like the Single Throw page.”

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Single Throw Internet Marketing to Donate Dollars for Likes

Single Throw is going pink for October. In support of Susan G. Komen For The Cure, Single Throw will be donating $1 for every individual who “likes” their Facebook fanpage and subscribes to their email list.

Single Throw will be tallying donations for the month of October. In addition to donating $1 for every Facebook Like and new subscriber, the Internet marketing consultants at Single Throw will be giving their Facebook page a pink layout.

In further support of Susan G. Komen for the Cure, Single Throw is also sponsoring Ray Catena’s All in for a Cure. All proceeds of the event will be donated to Susan G. Komen for the Cure. Catena’s Casino Night also celebrates the 30th Anniversary of Ray Catena Motor Car.

Larry Bailin, CEO of Single Throw and author of the best-selling marketing book, “Mommy, Where Do Customers Come From?”, says, “The Susan G. Komen for the Cure organization is one of the top sources of funds for the fight against breast cancer. I’m really excited to contribute to the fight and hope we can help make a difference. So everybody, get on Facebook and Like the Single Throw page.”

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Hickory Internet Marketing Firm Introduces New Website

Charlotte - X-Factor Web Marketing is pleased to announce their new, re-designed website, http://www.X-FactorMarketing.com. X-Factor provides Internet marketing services including search engine optimization (SEO), pay per click, public relations, website design, copywriting, and web maintenance services to clients from a variety of industries.

“We are huge proponents of keeping websites current, and that includes our own,” says Laurie Evans, X-Factor Web Marketing Account Manager. “Our new website, designed by our own award-winning graphic designers, features enhanced graphics, new services, special deals and even more user-friendly navigation. We also have an active blog that helps us keep an open communication line with clients.”

Evans continues, “We want to be accessible to clients and easy to find on the major search engines like Google and Bing, and our new website will definitely help us stay on target with that goal. We encourage any business that has not revamped their website in months or even years to contact us. We specialize in turning obsolete websites into a powerhouse marketing tool.”

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The SEO Agency Delivers Cost Effective Internet Marketing

Internet marketing and search engine optimization have become buzzwords for businesses looking to increase their online profiles and customer base. Effective internet marketing requires expertise and success can be difficult to measure, leading to a slew of individuals and companies promoting SEO services that are expensive and often subpar. The SEO Agency, a professional, Arizona-based firm that has been specializing in Internet marketing for over a decade, is combatting this trend by offering their cutting edge and proven-effective packages for as little as $399 per month.


Internet marketing and search engine optimization have become buzzwords for businesses looking to increase their online profiles and customer base. Effective internet marketing requires expertise and success can be difficult to measure, leading to a slew of individuals and companies promoting SEO services that are expensive and often subpar. The SEO Agency, a professional, Arizona-based firm that has been specializing in Internet marketing for over a decade, is combatting this trend by offering their cutting edge and proven-effective packages for as little as $399 per month.

August 31, 2011 -- Recognition that Internet marketing campaigns are no longer an afterthought but a major source of customers for many businesses has led to a proliferation of startup companies offering search engine optimization services. The demand for effective SEO and Internet marketing campaigns has led many businesses to pay excessive fees for campaigns that fizzled because the marketing company they worked with lacked expertise, tools or any real experience in SEO. In many cases, customers end up wondering what they actually paid for, since there is little information provided about the way of measuring the campaign’s success.

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SEO Company India Brings You Innovative Ways for Internet Marketing

Seopackages.net bring you remarkable ways to market your business with proper planning and organization. We bring a professional team of dedicated Search engine optimizers that are sure to maximize your outsourcing benefits at most competitive prices and increase your marketing ROI.

Social media networks are the driving force of any business. More and more business owners are taking full advantage of the benefits of using social media to promote their business and engage with customers on the Internet. At seopackages.net, we understand that social media marketing is an important part of business growth and that is why we provide expert SMO services along with other equally important internet marketing tactics.

Some ways in which we can help you through social media marketing are:

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Internet Marketing Guru and Consultant Brian Horn Signs Publishing Deal With CelebrityPress

Brian Horn, best selling author and internet marketing expert, along with a select group of leading marketing and business experts from around the world, have joined together to co-write the forthcoming book titled, The New Masters of Online Marketing. Nick Nanton, Esq. along with business partner, JW Dicks, Esq., recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress(TM) imprint.

Best-selling author, Brian Horn, is recognized by many as the "SEO Guru to the Stars" because of his role in helping many of the top celebrity entrepreneurs in the world with the search engine optimization and internet marketing. He consulted for Dan Kennedy & Bill Glazer, Ryan Deiss, Ed O'Keefe, Lloyd Irving, Rory Fatt, and several other industry leaders.

Brian has consulted with these marketing titans in secrecy for nearly 5 years before exploding onto the scene in 2009. Brian has been profiled and featured on ABC, CBS, Forbes, Advertising Age and dozens of other media outlets. Inc Magazine recently named Brian as "The Be On Page 1 of Google Guru" and an "emerging business leader to watch".

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Best At Cruises appoints Absolute Internet Marketing

Online cruise retailer, Best At Cruises, has appointed Absolute Internet Marketing to work on search engine optimisation (SEO) and pay per click (PPC) marketing.

The company is appointing the Leicestershire based internet marketing agency to make its website prominent when prospective customers use search engines to look for holiday or cruise companies.

Simon Colley, Absolute's managing director, said: “The opportunity to work with a well established UK tour operator who already operates a suite of successful travel websites is fantastic news.

“Each year more and more British holidaymakers are opting for a cruise holiday, and with many leading cruise operators growing the number of exciting itineraries tailored purely towards the UK market, there's never been a better time and choice for those wishing to try a cruise. So it's a great time for us to be involved in this sector.”

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Confidence in small business Internet marketing

Entrepreneurs and small businesses often struggle to work out the best way to begin an effective Internet marketing campaign for their business. The answer isn't immediately straightforward because as any good online marketer will tell you, the marketing you do depends on what you want to achieve.

In addition, many people shy away from aggressive marketing because it requires, to some extent, that you put yourself out there. Opening yourself up for criticism or disparaging comments is an especial concern for people who are not used to creating content online. Accordingly, many small businesses stick to less effective techniques because they are perceived to be "less likely to attract personal criticism".

While it can be hard to take the plunge and start getting your name out there, it is really important you do so as quickly as possible. The sooner you start writing content regularly, the sooner you will get better at it, and the sooner you will build up a good base of SEO enhanced, useful and relevant content that will generate organic search traffic and boost your PageRank.

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Get ultimate online marketing solutions from Ingenious Web Solutions 24x7

In the online market, only having a company's website cannot help to generate revenue, as in order to generate maximum revenue, a lot of web traffic is needed on the website. And, in order to get the best from internet market, you must take the online marketing solutions such as SEM and SEO services from Ingenious Web Solutions 24x7.

Ingenious Web Solutions 24x7 is the best India based company, which provides 100% genuine and very effective online marketing solutions to its clients, which are based in various parts of the world. It not only provides internet marketing solutions, but also provides cheapest bulk SMS, website designing and development services in India, and other region of the world. IWS 24x7 very well understands that a website can only provide a base for online identity to any company, however, having it is not just enough for turning a company into a global brand, and to generate the maximum revenue from highly potential online market.

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Internet Marketing How-To Book Series Released By Vertical Measures

Specializing in all aspects of online marketing, Vertical Measures has released three new how-to books that offer a detailed look at the major aspects of Internet marketing. The first book, Keyword Research for Business, highlights the importance of understanding the role of keywords in the marketing of products and services online. Author James Constable notes that keyword research should be implemented throughout every piece of a comprehensive business strategy.

The series also features Blogging for Business, which was written by Kristi Hines. This how-to guide illustrates how blogging can create a range of opportunities for both businesses and individuals. Various elements of an effective blog are covered, as well as integral search engine optimization strategies that can make blogging an even more versatile tool for businesses.

“Our how-to series is based on the knowledge of the very same people who provide the pulse of Vertical Measure’s proven industry-leading expertise,” said Arnie Kuenn, President of Vertical Measures. “To prosper in the current business climate, every company must have an online marketing strategy. A strong foundation in keyword research, blogging, and social media will get a business off to a head start.”

Facebook for Business, penned by Kaila Strong, offers companies a look at how to use the social media site to their marketing advantage. The guide provides a glimpse into the many marketing opportunities businesses can find within one of the most popular websites online. The site’s promotional value, the chances it gives to communicate with clients and customers, and its ability to help gauge their satisfaction are described in depth as well.

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Highly Acclaimed Online Expert Updates Internet Marketing Tools Recommendation

Darrell Lischka's success in the online marketing landscape is the result of extensive testing and analysis, fine tuned on a periodic basis to account for changes in the search engine environment. As a successful practitioner, Darrell has encountered countless tools, each promising to be the panacea for all ranking ills, giving people a false sense of hope that their Internet properties will be able to shoot straight up to the top of the index, all without having to lift a finger. The obvious aside -- we all need to at least lift a finger to click the mouse or press a key -- most of these tools almost always prove to be nothing more than hype. Darrell Lischka has made the search much easier for his readers, and recently he made significant improvements to his Internet Marketing Tools collection, focusing on ease of use so that even novices can begin on the journey to success in expeditious fashion.
The Internet marketing industry is awash in tools, information products and services. A recent survey on an influential Internet marketing forum based in the United States show that on average, Internet marketers own at least three tools, a dozen or so information products and have used at least a handful of expert services in the past quarter. It goes without saying that a practitioner can easily be inundated with the multitude of available resources in the market, particularly against the backdrop of aggressive email marketing efforts by eager gurus and software developers. It is easy to get involved and caught up in the frenzy of making money online, and it seems that everyone and their grandmother are making a killing with their online ventures.

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Most online marketing services to utilise mobile in 2011

The majority of companies engaged in internet marketing services activities will look to capitalise on the opportunities afforded to them by mobile phone, it has been claimed.

A report by the Association of National Advertisers (ANA) in partnership with the Mobile Marketing Association revealed 88 per cent of firms in the US will look to take advantage of the platform this current year.

Expenditure will also increase, with 75 per cent saying they would put more money into the area in 2011, for an average spending increase of 59 per cent compared with 2010.

The study also found that organisations that reported the top success rates were those that integrated their mobile advertising with other platforms and used a wide range of metrics to analyse their performance.

Bob Liodice, president and chief executive officer of ANA said: "With the anticipated raise in adoption this current year, we expect to see fresh, innovative approaches, increased brand-building success and better accountability for this exciting channel."

Spain plans partial nationalization of savings banks

A source familiar with the matter told Reuters the government will force debt-laden savings banks to become conventional banks and seek stock market listings to persuade skittish investors that they are good investments.
The state-backed bank restructuring fund (FROB) would then take stakes in the banks -- known as cajas -- which fail to attract private investment, the source said. Up to now the FROB has functioned as a lender to the cajas.
High levels of bad property loans at the savings banks is seen as a major risk for Spain's government as it aggressively cuts its budget deficit to stave off fears it will need an Irish or Greek-style rescue from the European Union and International Monetary Fund.
Estimates of the cost to recapitalize the savings banks range from 17 billion to 120 billion euros, with consensus falling in the 25 billion to 50 billion range.
Even in the absence of private investment into the weak regional lenders, economists say Spain could afford that level of rescue without seeking outside aid, which could take pressure of the euro zone aid fund the European Financial Stability Facility (EFSF).
Analysts say the EFSF could probably not cope with a full bailout of Spain without extending its scope.

Online marketing should become more targeted

Businesses looking to develop their online marketing campaigns could start using behavioural marketing, one expert suggests.

According to Nurun's Amy Manus, writing in a post for ClickZ, behavioural marketing can be an effective way of furthering customer relationships using data already in the company's possession.

Giving the example of brands sending electronic vouchers for their consumers birthday, she notes that simple touches like this can go a long way to retaining people's loyalty.

Walmart Marketing Strategy with the Right Focus

Michelle Obama’s fight against obesity led retail giant Walmart to shift its marketing strategy to a more desired direction: healthier foods. According to The New York Times, the retailer will announce a five-year plan on Thursday to make some of its packaged foods lower in unhealthy salts, fats and sugars, and to drop prices on fruits and vegetables.
To make sure that there were no misunderstandings, Leslie Dach, Wal-Mart’s executive vice president for corporate affairs answered an obvious question before even being asked: “This is not about asking the farmers to accept less for their crops,” and stated that Walmart will be cutting into its own profits but hopes to make up for it in sales volume.
Walmart will press its major food suppliers to follow its lead. For instance, they are confident that Kraft, which apparently delivers 16% of its global sales through Walmart, will also reduce salts, fats and sugars in its line of products.
So far, everything rosy. What puzzles is that Walmart decided to implement this change slowly, over a period of five years. The main reason is obvious: healthier food costs more, and since Walmart decided not to increase prices, but to lower them, they expect some “financial hurdles.” But the company gave a second reason, which is indicative of what they think about their consumers. Apparently, people have to get used to the taste of healthier food… because “It doesn’t do you any good to have healthy food if people don’t eat it.”
I am sure our readers are intelligent enough to understand what’s wrong with the statement above, for those who don’t, here’s the scoop. Walmart believes that their consumers would rather buy food that makes them sick, than choose healthy foods. I am sure many customers go to a store and pick a cheaper product instead of, let’s say, organic veg, because they are trying to save some money. And I bet that, if given the choice at a decent price, people would rather buy healthy foods.

Veteran Media Exec Has History Supervising Ad Sales

Veteran media executive Randy Falco has turned up again, this time as chief operating officer of Spanish-language TV broadcaster Univision Communications.
Mr. Falco, once the second-in-command when Bob Wright ran NBC Universal and later CEO of ailing AOL, is expected to oversee all "revenue-driving functions," Univision said today, including ad sales, distribution sales and affiliate relations, as well as the operations of Univision's TV and radio station groups, corporate marketing, research and business development. He will report to Joe Uva, president-CEO of Univision Communications.
Mr. Falco left AOL in the spring of 2009 after the company's then-owner Time Warner said it was replacing him with Tim Armstrong. Mr. Falco previously enjoyed a decades-long run at NBC, where he supervised many of the functions he will oversee at Univision. Mr. Falco departed the company after Jeff Zucker was named to replace Mr. Wright.
Mr. Falco has an encyclopedic knowledge of the TV business, and has often been counted on as the person to find ways to make all the trains run on time, as it were. At NBC he was involved in decisions ranging from ad sales and the upfront to product-integration deals.