Online marketing helps Burberry achieve 18% revenue increase

Through an “ambitious” digital campaign across several platforms, fashion house Burberry has achieved an 18% increase in their revenue for the first half of the year with digital sales rising by 50 percent.

Burberry’s investment in the wide-spread campaign has paid off, providing a rise in its gross business edge, which standards at 64.3 percent, with pre-tax profit rising to £117.7 million a 49 percent rise.

Using digital and content marketing technique, including the launch of a popular Facebook page, and the live transmission of their September runway show on the internet, Burberry has “expanded aggressively into social marketing”, reports Brand Republic. Over 650,000 Burberry devotees tuned in to watch the show, part of the three million Facebook ‘fans’.

The show was also shown to audiences across 25 flagship stores, through Burberry’s new “retail theatre” technology. Additionally, a new Burberry iPhone application allows users to make instant purchase, and a “global digital commerce platform” is currently undergoing tests, with a release due in the new few months.

The launch of a mini-website - focusing on the classic red, camel and black trench coats - has also improved Burberry’s brand reach. Sales of non-clothing products, such as accessories and bags have also seen a 26 percent growth.

Chief Executive of the brand, Angela Ahrendts is confident that the Burberry brand strategy and marketing campaign has been the key driver in their pre-tax profits: “the continued focus on the brand, ongoing investment in infrastructure…and a disciplined approach to driving growth, underpin our confidence in delivering long-term sustainable returns.”

Getting the most from your online marketing budget

SEO or search engine optimization has become the heart and soul of the Internet marketing industry and many Canadian MSPs and VARs are looking at Search Optimization as part of their overall online marketing strategy.

Each and every reseller or service supplier wants to be on the top of search engine results page (SERP). This has created a need for search engine optimizers who alter and optimize the Web sites in such a manner that they become search engine friendly and bring in traffic and revenue to the organizations.

Like any competitive field of business, SEO hasn’t escaped from the hands of crooks and ne’er-do-wells who make tall claims on search engine optimization. It is main for you to detect such frauds before you assign them an optimization job. Here are a few tips which will help you in sorting a fraud SEO service provider from a real one:

• Guaranteed Ranking: The only people who can guarantee you a ranking are search engines like Google, Yahoo, and Bing but the fact is none of them do SEO! Not even the top ten optimizers in the world in the world can guarantee you a ranking so never fall for such tall claims.

• Quick results: Good SEO is a time-consuming process. It takes time to organically rank a Web site high. It takes at least a month to effectively reflect growth after optimization. So stay away from catchy claims like ‘First page ranking in 15 days’. ‘Guaranteed results in 7 days.’

• Too-Good-To-Be-True Rates: ‘Quality never comes cheap.’ If you choose the wrong SEO service provider, it can be an exercise in futility costing you time and money. The Internet is a great tool to search for market-standard rates. Do not go to optimizers who quote unbelievably low rates.

• Black Hat Techniques: There are lot of unethical techniques for getting your Web site higher ranking on the Web. The down side of this is such practices might invite permanent penalty from the search engines and prove detrimental for your Web site. Make sure your optimizer doesn’t use black hat techniques for optimization.

• Secret and Proprietary: As the owner of the Web site, you are entitled to know what are the exact optimization techniques that your Web site is going through. In case any service provider denies you the information citing secrecy and proprietary information, it is advisable to stay away from them.

• Technical Brainstorming: If your SEO service provider is bombarding you with technological terms and high end techniques it is most likely that he/she is poor with the application of what business is looking for. Good optimizers seldom talk in technical language with their clients and fake optimizers might want to hide their lack of knowledge with such terminology. The old ‘dazzle them with BS’ truism comes to mind.

Successful internet marketing

I have another interesting topic to discuss with you from our Internet marketing toolbox. Today's subject is "Online Directories."

I admit that I am not as excited about online directories as I am about other online marketing tools. Seems there must be about 2,000 directories out there on the Internet right now, and it grows every day. I freshly heard one of my teachers state that 30 percent of the Internet is new all the time.

Now that is a simple statement to glance over without thinking about its importance. If 30 percent of the Internet is new all the time, that means any month you work online, another third has been added to the Internet.

Right now, it is estimated that there are about 15-20 billion websites on the World Wide Web. That's impressive, but it is nothing compared to the 30-35 billion that will exist next year.

Just the sheer numbers are staggering. With this kind of volume, how is a business owner going to compete? Fortunately, we have all the tools we need to do that.

One of these tools is Online Directories. While most people consider a directory just a good place to look for things, it is far more than that to the savvy online marketer.

Super Bowl Ads and the Evolution of Online Marketing

Do you remember Pets.com? Back in 2000, the internet company made a big splash with a clever Super Bowl ad that had pet owners rushing to the site to purchase dog food. Actually, not the second part. Like a lot of companies during the dot.com boom, the Super Bowl ad was the first and final hurrah for Pets.com.

While you won’t see the return of the dot.com dandies this Super Bowl, Advertising Age is predicting a big run on ads that are digitally and socially enhanced. Go study the article. I’ll wait.

Back? Great. Pete Blackshaw makes a reference to a POEM framework: paid media, owned media and earned media. It’s his contention, and I totally agree, that the successful brands will find a way to balance the golden POEM triangle in order to get the very most out of each ad dollar.

Let’s look at the Super Bowl. The ads have become as important as the game. They’re the only reason I watch. But in the past, even the most ingenious ads had a small shelf life. Today, that doesn’t have to be the case. That clever ad can now rest on a company’s home page or Facebook page. People can leave comments on it and share it with friends. Before the game is even over, viewers will likely be Tweeting about their favorite ads and if you’ve done your job right, they’ll mention the brand. Remember herding cats? Do you remember the company behind the ad? No one does.

With the suitable mix of TV, social and digital marketing, a single Super Bowl ad can live on through the Stanley Cup finals and beyond. As Blackshaw says, “Google never forgets.” Just like I was reminded of Pets.com and EDS (the herding cats people) when I looked up the history of Super Bowl ads. Once it’s out there on the net, it’s there to stay.

Top 4 Free Online Marketing Tools for Holiday Success

1. Update your website with holiday specific products and services.

You have made the effort to customize your product offerings for the holiday period, but have you added them to your website? As simple as it sounds, make sure you have added holiday product and service information to online spaces, including websites, social media pages and business directory profiles. This step is often overlooked but is incredibly valuable to making sites appear more frequently in searches for seasonal gifts and services.

2. Add seasonally relevant keywords to website content.

At this time of year, consumers are web searching for particular gifts and products. Modifying or adding seasonal keywords to content listings increases the chance that online shoppers looking for something specific will find you.

3. Update online listings EARLY.

It may appear like the holidays are still weeks away, but NOW is the best time to make these online updates. Making changes by early November allows sufficient time for search engines to index and rank new content. Updating information well in advance of the holiday season will help ensure products and services are more easily found throughout the busy shopping season.

4. Take advantage of FREE, online business directories.

Your website is your online home, but why not keep your business on the competitive edge by listing it on an online directory, especially if the listing is free? Online directories offer smart marketing tools that help businesses distinguish themselves – including search engine optimization, customized tagging and categorization. You have the opportunity to include your business’ information, images of products and services, maps, and other relevant information to connect to local customers.

Whether your website’s function is to allow clients to complete online transactions or to entice customers to visit your store, an increase in online traffic drives business. Making seasonal updates, adding relevant keywords and taking part in online directories are easy and effective ways to boost online traffic, and make the most of the busy holiday shopping season.

SEO Expert Waseem Saddique Helps Boost Online Marketing

Weseem Saddique is offering his marketing expertise to help online businesses succeed through Search Engine Optimisation.

Search engine optimisation, often referred to as SEO, is an online marketing technique where keywords are optimised in the copy of a website so that it ranks highly in a search engine.

When launching your own online business there are many important factors to take into consideration, but SEO does not always seem to appear to be one of them, Mr Saddique understands that a successful SEO campaign can make a huge difference to your chances of success.

Marketing Guru, Waseem Saddique can make any business shine through SEO. "Search Engine Optimisation is important because it can help your website communicate with your target audience".

Waseem uses different SEO techniques to give a website exposure and gain attention for your business by directing relevant traffic to your website and gain trust.

A website is the most powerful sales technique but if it doesn't rank highly in search engines, it won't get anywhere. Waseem's extensive knowledge of Search Engine Optimisation and Pay Per Click management systems, allow him to take total control of a company's online marketing campaign to ensure that their website has high visibility on search engines and attract more qualified visitors.

"I can take control and produce powerful marketing campaigns to accelerate traffic to a website. SEO is a major investment for any online business, it produces results that last". If SEO isn't considered at the development stage then major changes will need to be made to the copy, however if your website is developed with SEO in mind, they will be optimised effectively, preventing the need for major changes in the future.

Balancing SEO with online marketing content

Online retailers require to balance marketing elements with proper search engine optimization (SEO) techniques.

This pertains to online consumer behavior. Browsers generally click the top ranking sites for their desired queries. Once they’ve been redirected to the link, they get little time to read the text. In fact, when they see lengthy text blocks, their first instinct is to hit back.

This is where the balance comes in handy. Good SEO will get you to the top of the rankings. But, if the site relied on huge blocks of text to get there, then it probably won’t convert into a sale.

The key here is to be more visual than textual. Craft a page design that’s appealing to the eye with minimal—but compelling—amounts of ad copy.

Of course, none of this is full-proof. You have to study your goal market’s behavior to develop the best internet marketing strategy for your business. Try it out!

Online marketing CEO sells for loss

Online brand marketing company CEO Christian Lassonde and his wife, Jennifer, sold a four-bedroom, 3.5-bath home in Tiburon to Jeffrey W. Messina and Cynthia Messina for $4.4 million on Sept. 3.

The Lassondes bought the home for $4.8 million in March 2008.

The 4,335-square-foot brick home was built in 1997 and combines Colonial and Georgian styles.

It comes with hardwood flooring, a recently renovated kitchen with Italian granite countertops and a master bedroom with a fireplace. The home also features views of Mount Tamalpais and the bay.

Christian Lassonde is the president and CEO of Millions of Us, a Sausalito company that markets brands through virtual worlds, multiplayer online games and social media.

He's previously worked as a program manager at Linden Lab, as well as a network programmer at LucasArts.

Jennifer Lassonde is the director of human resources at Millions of Us.

Small, Midsized Businesses to Increase Online Marketing Budgets in 2011

Marketing budgets are set to rise, according to a current survey of more than 750 small to midsized business (SMB) respondents. Key factors prompting marketing budget growth in 2011 are increased expectation of the position and impact of social media and the realized return on investment in e-mail marketing efforts.

The survey, fielded by Zoomerang, a leading online survey and polling tool, and GrowBiz Media, a SMB content provider and consultant, offers an understanding of how companies with fewer than 1,000 employees preparation to allocate 2011 budgets.

Heading into 2011, most SMBs plan to raise their marketing spend in both online and print mediums, with online activities receiving the largest increases. Among the marketing initiatives expected to increase the most are e-mail, website and social media marketing.

"It is remarkable to see the fresh ways that small and midsized businesses are adapting different technologies to make the most effective and creative use of their budgets," said Alex Terry, General Manager of Zoomerang. "More small to midsized companies are incorporating social media practices into their business improvement strategies. As a result, this area of marketing is poised to see an incredible uptick in the next year."

Among the more than 750 businesses surveyed, 34 percent indicated that they presently use social media in their marketing efforts. Of those using social media, Facebook, LinkedIn and Twitter were the most common channels chosen, used by 80 percent, 37 percent and 27 percent, respectively.

"Once again small and midsized business owners have shown their willingness to embrace new thoughts and marketing methods," said Rieva Lesonsky, CEO of GrowBiz Media. "It's also encouraging that these business owners are planning to increase their 2011 marketing budgets, which will hopefully lead to an overall economic boost in the country."

For more detail on the survey and its results, visit www.zoomerang.com/smb-marketing-practices-survey-2010 to view the report in its entirety.

About Zoomerang

Zoomerang was introduced by MarketTools in 1999 as the world's initial Web-based survey tool. Zoomerang surveys and polls are fast, easy-to-use and powerful. Millions of individuals and thousands of businesses, non-profits and educational institutions trust Zoomerang to help them make more informed decisions with least cost and effort. Zoomerang provides customizable survey templates for the most common questions including customer satisfaction, meeting feedback, product feedback, event planning, online voting and hundreds more. Zoomerang customers can take advantage of Zoomerang Sample, a panel of more than 2.5 million consumers ready to take surveys, and professional services including expert survey design and survey programming. For more information, visit www.zoomerang.com.

About GrowBiz Media

Content and consulting company GrowBiz Media helps marketers, media companies, government agencies and other organizations effectively reach the small and midsized business audience. Rieva Lesonsky, founder and CEO of GrowBiz Media, was formerly the editorial director of Entrepreneur magazine and has been part of the world of entrepreneurs for nearly 30 years. GrowBiz Media's blog, www.SmallBizDaily.com, provides resources, inspiration and information to help entrepreneurs begin and grow their companies. For more information, visit www.growbizmedia.com.

Website marketing and sales opportunities 'to soar'

Sales lead generation opportunities will continue to grow quickly across online platforms in the coming years, new research suggests.

Find out more about websites

A report by the Boston Consulting Group (BCG) notes that the UK's internet economy is now worth £100 billion, or 7.2 per cent of the UK's GDP last year.

It also showed that for every £1 of e-commerce goods and service imported, the country exports £2.80.

BCG commented: "The report finds that this share is likely to grow by about ten per cent annually, reaching ten per cent of GDP by 2015."

In addition, the group found that internet firms now employ around 250,000 of the people currently working in the UK.

The news comes after recent figures from comScore showed that the UK is second only to the Netherlands in terms of European nations that make most use of the internet.

It was found that in the UK, the average website visits per visitor score was 71.3 for September 2010.

Online Marketing for Beginners

While everyone is tightening their belts due to the crisis in the economy, many have turned to online marketing. With millions and millions of people using the internet, any type of online business would certainly have its fair share of potential customers.

Doing business in the world wide web may charge you less as compared to putting up a real or physical business, gives you the convenience of working at home and could well cut your normal working hours each day.

Here are some things to consider when opening an online business:

Brainstorming

This is the initial step and could very well be the key factor in your success. Look for a good digital product to promote, easy to sell and has lots of potential clients such as ebooks and computer softwares.

Marketing Strategy

Develop a marketing plan and strategy to be used for your campaign. Determine the demographics such as age, gender and location of persons that are most likely to purchase your product. This will help you target your customers and in doing so, could save you a lot of time and money.

Promotion and Implementation

There are a lot of free tools and platforms that can be used to promote digital products or your website itself. Try using social media platforms such as Facebook, Twitter and Myspace to advertise your products. This way, you are able to use a free service and reach out to a wide range of potential customers. You may also consider making use of optimization service providers to help you market your products. Though it may cost you some cash, it could save you time and effort.

With problems in the economy, everyone is trying to look for a good business to earn money. The key to success is utilizing all the resources available and make good use of it. The internet has been a great tool not only for communication but also for business as well.

Google traffic figures good for online marketing services

Businesses using Google's range of internet marketing services should be interested to learn the search giant has increased its traffic share to 6.4 per cent of all internet utilize.

The record figures, complied by online security firm Arbor Networks, include records for the company's search engine, as well as statistics for its other areas such as YouTube.

Craig Labovitz, who conducted the research for Arbor, said even with overall internet usage rising by 40 to 45 per cent a year, Google's share was still impressive.

"While its not news that Google is big, what is amazing is how much bigger [it] continues to get," he said.

The numbers may be further fine news for the search engine's advertisers and investors, coming shortly after the organisation announced increased profits for the third quarter of the year.

Eric Schmidt, chief executive officer of Google, said the brand had an "excellent quarter" and "continued to show significant momentum".

Alternative search engines could help online marketing services

Businesses looking to maximise their search engine optimisation services should be looking beyond Google at alternative strategies, according to one specialist.

Writing for Search Engine Watch, Bas van den Beld highlighted several key search tools focusing on niche or particular types of content that all marketers should be thinking about.

Mr Van Den Beld emphasised sites such as YouTube, which receives two billion views a day, as a chance of which search marketers will almost certainly be aware, but few have taken full advantage of.

"Many people are surprised to learn that YouTube is the second major search engine," Mr Van Den Beld said, pointing out that the video sharing site deals with more searches than Bing or Yahoo.

With 1.5 million business-oriented queries on the site each week and a hugely diverse user base, YouTube is "the place to be", according to Mr Van Den Beld.

He added with YouTube videos showing up in Google's universal results, it offers an extra opportunity for marketers to get their products to the top of the web's biggest search engine.

Mr Van Den Beld also suggested social networking sites such as Twitter and Facebook as brilliant options for marketers looking to broaden their search potential.

WebiMax's Online Marketing Efforts Optimize Sites Big and Small

WebiMax.com (www.webimax.com), an online marketing firm concentrating on search engine optimization, supplies its services to businesses of all sizes big and small. The SEO company is currently ranked as the number-one provider of search engine optimization by TopSEOs.com. WebiMax's dynamic group is able to address online marketing needs of all companies regardless of their age, search engine rank, and size.

CEO, Ken Wisnefski envisioned an online marketing company that could handle the wishes of any client. "In the beginning of my own career, I remember being intimidated by the 'bigger' players within my industry," relates Wisnefski. "I knew my business could help clients just as much as my larger competitors who enjoyed more exposure, I just needed a little push to get me on my way to better rankings on the search engines. We get a lot of online marketing clients who have the same issues, and I am proud that WebiMax has the tools and experience to address them. On the other hand, some bigger companies desire to keep their good rankings and popularity, and we have the resources to help them as well. Our online marketing tactics are customized to fit each client, their size, and present online marketing needs."

VP of Online Marketing, Todd Bailey, relays a story about newly helping a client get their site online and optimized in just a few weeks. "A client came to us with a loose vision for a site," remembers Bailey. "The client had a common idea at first, then members of our team spent several days with them formulating something more tangible. From there, our Web design team came up with great images and designs to match the client's vision; our copywriting team researched and composed optimized copy using germane keywords to their industry and products; and, our pay-per-click team helped begin a Google AdWords campaign to get them some immediate exposure on the search engines. The client was amazed to see how their 'loose idea' came to fruition via a entirely optimized and great looking site in just a few weeks."

My Online Business Strategy - The Secret to Affiliate Marketing Success

Gary Gregory today launched an innovative marketing product that features live online support and an easy to use system for all experience levels. My Online Business Strategy (M.O.B.S.) is designed to provide affiliate marketers with a simple process to quickly create a successful online business.

Unlike some other marketing systems that require extensive knowledge of marketing theory and terminology, Gary Gregory's My Online Business Strategy can be used by beginners with no experience in marketing or search engine optimization. The new system uses a popular web platform with proven results in quickly building up search engine traffic.

My Online Business Strategy uses a process that appeals to search engine algorithms and that can start drawing visitors even before users have completed all the necessary steps. According to Gregory, the M.O.B.S. process will ensure users of a steady flow of traffic, and many sites consistently attract between 500 to 5000 unique visitors every day.

The vast majority of online shoppers still use the major search engines like Google, Yahoo and Bing to find products that they are interested in purchasing. Attracting online business requires web sites to place highly on search engine results pages (SERPs) for keywords that pertain to their products and services. However, many internet marketers have found that achieving good search results is difficult in such a competitive marketplace.

Unlike other marketing products, My Online Business Strategy features live support so that clients will be able to get the help they need without long delays. According to Gregory, his system is the only product that internet marketers will need to make money online. M.O.B.S. is geared toward beginners and those who have struggled with internet marketing and in that vein features live support for the entire life of the product.

Vistaprint Enables Micro Businesses to Easily Adopt Search Marketing

Vistaprint N.V. (VPRT 37.75, +0.05, +0.13%) , a important online provider of professional marketing products and services to micro businesses and the home, today announced the launch of its Search Engine Optimizer (SEO) tool as well as custom blogs for its user-friendly internet marketing packages. The two fresh features were designed to be simple and effective for any micro business looking to increase its search engine rankings and highlight Vistaprint's desire to help micro businesses easily and effectively utilize online marketing. The company's internet marketing team has also set up exact accounts on social networking platforms to keep the growing number of Vistaprint customers up to date with the latest changes while educating them on the best practices in the industry.

"Micro businesses and small businesses of all kinds are marketing online because they've realized that's where a lot of potential clients are going to find them," said Whitney Pegden, senior product marketing associate at Vistaprint. "While we have added a number of fresh and exciting features to our websites packages -- including contact forms, maps, shopping carts and matching email addresses for domains -- we're also focused on educating our customers to help them succeed. We're providing tools that guide them through things like search marketing with copywriting, which will maximize their online efforts. Our goal is to make internet marketing as easy as designing a business card."

The new features add to a broader suite of internet marketing products and services offered by Vistaprint, with custom websites, email marketing and online search profiles. The newly launched SEO tool helps customers to quickly and easily optimize their site to be found by search engines and also assists customers in creating relevant content that will help to develop their site ranking. The tool, which is integrated into Vistaprint's website builder, uses an optimization report card which evaluates a user's site and allows them to capitalize on search opportunities immediately. The SEO tool makes it extremely easy for non-technical users to optimize their site and improve their rank without any prior knowledge of search marketing. The tool costs $9.99 per month and can be easily added to any existing Vistaprint website package.

The Future of Online Marketing Is Here

Marketing is highly important to every kind of business. It is important to make sure that your business is getting the recognition that it deserves as well as making sure enough people are able to learn about your company for you to grow. What many have already found is it is possible to grow as long as there is a focus on online marketing. While SEO and PPC programs are still very big throughout the web, there are more people than ever subscribing to social networks like Facebook and Twitter.

The reason why so many companies have been finding their place on the social networking sites is because of the ability to reach out to clients in a very organic way. It is not forced to gain attention from clients when you are simply making general announcements about the company and the things you are doing. Those who are into your company will be sure to follow your company online and they will surely get their friends involved as well. There are a few reasons why this advertising method is such a winner for so many different kinds of companies.

The price is right

One of the greatest things about marketing via Facebook or Twitter is that you do not have to have a huge budget. Both of the services are free to sign up for. The only thing it costs you is your time. Creating posts and tweets does not even take that much time to accomplish. Usually the job for social network marketing will fall to one person in the company and even then, it will be a part time responsibility. There are very few companies which invest a lot into these kinds of marketing strategies, yet there are big payoffs for the work you put into them.

Go to where the clients are

Marketing is very much like real estate in that location is everything. There is a natural link between where you market your company and the response you will get from your marketing methods. The best idea is to simply go to where the people you are trying to reach congregate at. Doing so will make it where you will be seen by those you are trying to reach. Since the majority of young, fresh clients with disposable income are on Facebook and Twitter, it is the location where more companies want to make sure they appear.

Access to all

One of the dilemmas companies have to face online is what kind of device they will make their websites geared towards. Having to choose between a regular computer, an iPhone and an iPad is enough to make any company nervous. The good news about marketing through Facebook and Twitter is they have done all of the hard work for you. Your information can be accessed by all through any device which has the ability to view the different social networking sites. This will make it where your company is viewable to all those you are looking reach no matter where they might be.

Google to offer new online course for ppc marketing users

Google is to launch a new online course covering remarketing.

Posting on the blog for its pay per click marketing service AdWords, Gordon Zhu said the one-hour, interactive session will take place on October 20th.

"Remarketing is a simple way to connect with your website visitors," he added.

It works by allowing advertisers to show tailored offers, such as last minute discounts, to people who have already visited their website via the Google Display Network.

The online course, which will include a question and answer session, will cover the benefits of the practice, as well as a guide to setting up remarketing in an AdWords account.

In a recent article for Search Engine Land, John Perich said remarketing could help firms to boost their acquisition rates by offering them a second opportunity to attract potential customers who did not convert the first time around.

News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.

Search Engine Marketing Agency Helps Clients Reach No.1 on Google

A growing Search Engine Optimisation Agency up in Lancashire have been quietly pushing their clients into number one positions on Google for search terms such as “press release delivery”, “laptops”, “touch screen” and “memory card”.


According to the rankings produced by topseo.com, who rank online marketing companies from the US, the UK, Australia, Canada and India, Custard Media are the fourth best SCO agency in the UK. They are ranked number one in the country by topseo.com for social media optimisation, content formation and reputation management.


Custard Media Managing Director Ssam Allcock stated, “We have specific expertise in-house which is unmatched in the UK for an agency of our size. This allows us to achieve outstanding results for our client base. We are able to quickly rank websites highly for some very competitive search conditions and we’re delighted that such a trusted authority as topseos.com has recognised our abilities.”

online marketing services boost Google profits

A rise in aggregate paid clicks and higher revenues from ads shown on partner sites helped Google record a 32 per cent annual increase in its third quarter profits.

The search engine recorded net income of $2.17 billion (£1.35 billion) between July and September, up from $1.64 billion during the corresponding period of last year.

Revenue from pay per click services for Google sites and AdSense partners rose by 16 per cent year-on-year and was four per cent higher compared with the second quarter.

Meanwhile, ads on the Google Network brought in $2.2 billion, or 30 per cent of total earnings, an increase of 22 per cent on Q3 2009.

The bulk of revenue came from sites owned by the company, such as YouTube. At $4.67 billion, this was also up 22 per cent on 12 months earlier.

Just over half (52 per cent) of earnings came from outside the US, the same level as the second quarter but down one per cent year-on-year.

"Google had an excellent quarter," said the search engine's chief executive Eric Schmidt.

"Our core business grew very well and our newer businesses – particularly display and mobile – continued to show significant momentum."

During the third quarter, Google's worldwide full-time workforce grew from 21,805 to 23,331.

News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.