Businesses looking to develop their online marketing campaigns could start using behavioural marketing, one expert suggests.
According to Nurun's Amy Manus, writing in a post for ClickZ, behavioural marketing can be an effective way of furthering customer relationships using data already in the company's possession.
Giving the example of brands sending electronic vouchers for their consumers birthday, she notes that simple touches like this can go a long way to retaining people's loyalty.
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