The majority of companies engaged in internet marketing services activities will look to capitalise on the opportunities afforded to them by mobile phone, it has been claimed.A report by the Association of National Advertisers (ANA) in partnership with the Mobile Marketing Association revealed 88 per cent of firms in the US will look to take advantage of the platform this current year.
Expenditure will also increase, with 75 per cent saying they would put more money into the area in 2011, for an average spending increase of 59 per cent compared with 2010.
The study also found that organisations that reported the top success rates were those that integrated their mobile advertising with other platforms and used a wide range of metrics to analyse their performance.
Bob Liodice, president and chief executive officer of ANA said: "With the anticipated raise in adoption this current year, we expect to see fresh, innovative approaches, increased brand-building success and better accountability for this exciting channel."
1 comment:
Very useful informations about these subject. I have found them with googling and you seems number one of these subjects ! . . .Google Top Search
Post a Comment