Types of Fashion

Haute Couture The type of fashion design which predominated until the 1950s was "made-to-measure" or haute couture. A couture garment is made for an individual customer. Look and fit take priority over the cost of materials and the time it takes to make. Mass Market these days the fashion industry relies more on mass market sales. This caters for a broad range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Ready-to-Wear clothes are a cross between couture and mass market. They are not made for individual customers, but vast care is taken in the choice and cut of the fabric. Clothes are made in small quantities to promise exclusivity, so they are rather costly.