Thursday, September 29, 2011

Hickory Internet Marketing Firm Introduces New Website

internet marketing
Charlotte - X-Factor Web Marketing is pleased to announce their new, re-designed website, X-Factor provides Internet marketing services including search engine optimization (SEO), pay per click, public relations, website design, copywriting, and web maintenance services to clients from a variety of industries.

“We are huge proponents of keeping websites current, and that includes our own,” says Laurie Evans, X-Factor Web Marketing Account Manager. “Our new website, designed by our own award-winning graphic designers, features enhanced graphics, new services, special deals and even more user-friendly navigation. We also have an active blog that helps us keep an open communication line with clients.”

Evans continues, “We want to be accessible to clients and easy to find on the major search engines like Google and Bing, and our new website will definitely help us stay on target with that goal. We encourage any business that has not revamped their website in months or even years to contact us. We specialize in turning obsolete websites into a powerhouse marketing tool.”

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Wednesday, September 28, 2011

Online Marketing Without Advertising

Online Advertising
Let's face it, most people don't like online ads, are not interested in ads and do not click on ads.

Need some proof?

• According to the Pew Project for American Journalism annual report for 2010, the vast majority of Internet users, 79%, say they never or rarely had clicked on an online advertisement. They don't mind them. They simply ignore them.

• Click-through rates on Facebook ads only averaged 0.05% (5 clicks per 10,000 ads) in 2010.

• According to Comscore and Starcom research, 8% of internet users account for 85% of all clicks on display ads. So, when marketers use ads they miss most of their potential customers.

Do you know why? The reason is simple: Readers come for editorial content, not for the ads. I want you to try thinking of yourself. When you go online, do you go for advertisements or for editorial content? Do you click on ads or on editorial links?

Then why online marketers continue to use ads as the main way to reach their target audience, and why publishers continue to use ads as the main way to monetize their content? It's because online marketers and publishers copied the way offline newspapers monetize content - ads.

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Tuesday, September 27, 2011

Social media a threat to business security

Social Media
The impact of increasing use of social media among professionals and companies was singled out as one of the biggest threats faced by businesses in 2011 at an IT security briefing in Sydney yesterday.

John Reeman founder and chief technical officer of firm VMinformer said that social media sites offered all the ingredients for a security crisis.

"The world is changing and we're all adopting social media very, very quickly so we see this as one of the top (security) threats in 2011 and moving forward," Mr Reeman said.

"There are three main reasons for this. The first is that they're hugely popular. The second is that they foster a culture of trust. If you couple them with a third, that they have inherently insecure code behind those web sites, then you've really got the elements of the perfect storm," Mr Reeman said.

The increasingly sophisticated methods that social networking sites use to monitor their members' activities both while their logged into sites like Facebook and after they leave were among concerns raised by security specialists at the meeting.
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Monday, September 26, 2011

Tucson, Catalina Foothills, Arizona Online Marketing Expert Soo Kim Joins Local Guerrilla Marketing

Online Marketing Expert
Soo Kim joins Local Guerrilla Marketing in the fight to bring customers back to local businesses.

Tuscon, Arizona (PRWEB) September 26, 2011

There is good news for Arizona -

Local Guerrilla Marketing's Certified Consultants Soo Kim of Tuscon, Arizona are gearing up to assist local business owners in slashing their marketing costs while doubling their profits.

About Local Guerrilla Marketing:
Local Guerrilla Marketing is the most trusted brand name providing online marketing solutions for local businesses. Offering stellar, result-oriented online marketing products such as Local Search Profiles, Social Media Marketing, Mobile Marketing, Video Email Marketing and Video SEO Campaigns, Local Guerrilla Marketing is a force to be reckoned with. The days of 'the big guys' dominating the market are numbered with help from Local Guerrilla Marketing.

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Sunday, September 25, 2011

Marketing class available for growers

Marketing Class
Selling loads of fresh fruit and vegetables isn’t just for wholesale farmers anymore. Small produce growers are marketing their goods, too, at farmers’ markets and beyond.

Whether they are veteran wholesalers or beginners who just fell off the turnip truck, they are the target audience for the Oklahoma Market Garden School, a series of marketing classes that will be taught in Muskogee for the next two months.

“This is really targeted to people who grow fresh fruits and vegetables and sell to direct markets off their farm,” said Lynn Brandenberger, an Oklahoma State University food crops extension and research specialist.

However, the classes are designed to appeal to a variety of growing enthusiasts.

They include Adele Healey of Tulsa, a self-described “beginner” who attended Thursday’s initial session, taught by Dr. Merritt Taylor, the director of OSU’s Kerr Center for Sustainable Agriculture.

“We’re considering gardening for our family’s needs and whether we can help other people in the process,” Healey said. “They said this class is both for beginners and those already established in business.”

The classes cover a range of topics, with a different instructor for each. The topics will include soil and fertilizer management, fruit and nut production, crop establishment and irrigation, vegetable crop production, pest management, season extension techniques, and food safety and marketing.

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Thursday, September 22, 2011

New Facebook Analysis Shows 65 Million "Like" or Share Button Clicks to Top 1,000 Sites

BrightEdge, the world's first enterprise class SEO platform that helps brands rise above the increasing clutter of the Web, released a new SocialShare report today that shows the power and influence of the Facebook "Like" button for viral discovery and distribution. Since the launch of the "Like" and "Share" buttons, links to the front pages of the top 1,000 sites on the Web have been liked and shared on Facebook more than 65 million times.

The analysis also looked at these top 1,000 sites to learn which Facebook share buttons have gained the most ubiquity. BrightEdge for the first time was able to rank Facebook's many share buttons in a top 10 rank based on usage on the Web's largest and most trafficked sites.

"Changes to Facebook social plugins may be imminent and this analysis shows how significant these features have become on the Web today," said Jim Yu, CEO of BrightEdge. "Very few features have achieved the massive scale of adoption that Facebook 'Like 'and 'Share' buttons now see across the Internet. And the usage of these buttons is unprecedented in the history of the Web."

The BrightEdge SocialShare Engine also was able to learn for the first time ever that 25 percent of the top 1,000 web sites have adopted Facebook plugins. The "Like" Button is the most utilized share feature that Facebook offers. It lets users share pages from a site directly on their Facebook profile with a single click of a button.

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Wednesday, September 21, 2011

Online Marketing Firm IdeaOverTen, LLC Expands Line of Services

Internet Marketing
IdeaOverTen, LLC has launched its new website with an expanded suite of services that includes everything from video SEO to social media marketing. IdeaOverTen’s new service offerings are designed to equip businesses with everything they need to develop and maintain a successful online presence.

Allentown, PA – September 19, 2011 – Leading search engine optimization and internet marketing firm IdeaOverTen, LLC just launched its new company website at and is now offering an expanded line of services to its clients. IdeaOverTen provides businesses with an optimal return on investment by taking a scientific approach to online marketing.

Unlike many online marketing firms, IdeaOverTen doesn’t jump from trend to trend or overreact to major industry changes. IdeaOverTen, whose owner comes from a scientific background, looks at things from an analytical point of view. The staff examines the underlying reasons why certain trends come about and then makes the necessary adjustments to their online marketing campaigns based on those findings.

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Tuesday, September 20, 2011

Big Data-Driven Online Marketing Analytics Top Business Impact

online marketing
Analytics experts and data scientists say that big data from multi-structured data sources are having the greatest impact on business applications for digital marketing optimization, according to a webcast survey conducted by Teradata /quotes/zigman/480716/quotes/nls/tdc TDC -0.42% , the analytic data solutions company.

The survey of quantitative analysts and experts followed a live Teradata-Aster Data webcast with guest speaker IDC Vice President Dan Vesset: "Big Data Analytics Comes of Age: Unlock the Power of Multi-structured Data" which covered the market forces driving the need for next-generation analytic platforms. The program, available online, also covers best practices among leading organizations and example use cases on big data for digital marketing optimization, social network and relationship analysis, fraud prevention, and applications from machine-generated data.

"Businesses everywhere are feeling the impact of the big data revolution and specific types of multi-structured data are driving new business opportunities," said Randy Lea, vice president, Teradata's Aster Center of Innovation. "To get value from big data, 'quants' or data scientists are becoming analytic innovators who create tremendous business value within an organization, quickly exploring and uncovering game-changing insights from vast volumes of data, as opposed to merely accessing transactional data for operational reporting."

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Monday, September 19, 2011

The SEO Agency Delivers Cost Effective Internet Marketing

Internet marketing and search engine optimization have become buzzwords for businesses looking to increase their online profiles and customer base. Effective internet marketing requires expertise and success can be difficult to measure, leading to a slew of individuals and companies promoting SEO services that are expensive and often subpar. The SEO Agency, a professional, Arizona-based firm that has been specializing in Internet marketing for over a decade, is combatting this trend by offering their cutting edge and proven-effective packages for as little as $399 per month.

Internet marketing and search engine optimization have become buzzwords for businesses looking to increase their online profiles and customer base. Effective internet marketing requires expertise and success can be difficult to measure, leading to a slew of individuals and companies promoting SEO services that are expensive and often subpar. The SEO Agency, a professional, Arizona-based firm that has been specializing in Internet marketing for over a decade, is combatting this trend by offering their cutting edge and proven-effective packages for as little as $399 per month.

August 31, 2011 -- Recognition that Internet marketing campaigns are no longer an afterthought but a major source of customers for many businesses has led to a proliferation of startup companies offering search engine optimization services. The demand for effective SEO and Internet marketing campaigns has led many businesses to pay excessive fees for campaigns that fizzled because the marketing company they worked with lacked expertise, tools or any real experience in SEO. In many cases, customers end up wondering what they actually paid for, since there is little information provided about the way of measuring the campaign’s success.

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SEO Company India Brings You Innovative Ways for Internet Marketing

Online SEO bring you remarkable ways to market your business with proper planning and organization. We bring a professional team of dedicated Search engine optimizers that are sure to maximize your outsourcing benefits at most competitive prices and increase your marketing ROI.

Social media networks are the driving force of any business. More and more business owners are taking full advantage of the benefits of using social media to promote their business and engage with customers on the Internet. At, we understand that social media marketing is an important part of business growth and that is why we provide expert SMO services along with other equally important internet marketing tactics.

Some ways in which we can help you through social media marketing are:

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Wednesday, September 14, 2011

Facebook technology enhances online marketing

Facebook online marketing
FACEBOOK has tackled several problems with the News Feed page -- the very first page that is usually seen by anyone who logs on to the social networking site.

The News Feed is an all-important part of Facebook because of the essential content it brings to the viewing public.

The good news is that engineers and executives of the popular social networking site have come up with new algorithms of News Feed -- for the purpose of providing users with relevant content -- which are collectively known as EdgeRank.

You may not be aware of the fact that News Feed only brings the subset of the news produced by your friends, but think of this: if the whole content is shown up then this will only overwhelm the viewers.

Developers and other outsourcing sites such as my company,, are always trying to make sure that their respective sites and applications are ultimately publishing stories that will make a certain cut and make viewers want for more.

This has led to the conceptualisation of what is known today as News Feed Optimisation and the success of this endeavour is powered by EdgeRank.

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Tuesday, September 13, 2011

Businesses must have realistic SEO expectations

online SEO
According to some search engine optimization experts, many people using this form of online marketing set their sights too high and should settle for more attainable goals.

In an article for Search Engine Watch, Mark Jackson writes that simply having the No. 1 keyword ranking on Google searches isn't as important as people think. He says that even if a company gets the premium spot, it could change due to the search company adjusting its algorithm.

"Though everyone has one of those keywords that they salivate over, a solid, long-lasting presence in the search engines is one in which your presence is balanced across a number of keywords," Jackson wrote for the website. "A 'goal' should be increasing traffic and – at the end of the day – growing your business (more leads, more sales, and ROI)."

According to AOL's head of SEO, Simon Heseltine, it's important for firms to get to know how Google's algorithm works and adjust content to fit it more effectively. In an interview with Tech Journal South, Heseltine said even minor changes could have a major impact.

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Monday, September 12, 2011

Social Media Marketing 101

Social Media Marketing
Social media is here to stay, and just like the former regime has realized it, so should you. Business Today brings you a few ideas to market yourself via your favorite social networks. By Nadine El Sayed

If there is one thing the past seven months has taught us, it is just how powerful social media can be. Businesses were quick to notice too — in less than a month, almost every company worth its salt launched a Twitter or Facebook page. The advent of social media has pushed companies to become more creative as well. Instead of a traditional ‘invite the press and hope for a review of your new products’ PR stunt, Nokia held a press conference solely for the movers and shakers of the blogging world to publicize its new Nokia E7 smartphone a few months ago.
If you’re already a big shot in the business world, new to entrepreneurship or just interested in selling the occasional pie here and there, it’s time to tap into the world of online marketing, and more specifically, social media marketing to get your message across. Here are a few marketing ideas to reach out to your customers online without losing your mind — or potential new clients.

Identify your target market
Social networks are open to everyone — everyone who can afford internet access, that is. Consequently, it is only good for reaching a certain target market. To start with, you need to identify who you want to connect with and then find out if those same people are online.

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Sunday, September 11, 2011

Less well known security firms stay competitive marketing online

Social Marketing Business
The web has opened up opportunities for security software brands to challenge the hegemony of Norton and McAfee, giving companies like AVG and Avast a way to gain consumer mind share, according to a new report from leading market research company, The NPD Group.

Unlike the two market leaders, the ability of smaller, less well-known companies to gain substantial market presence through PC distribution and via retail shelves is extremely limited and expensive, since this channel carries enormous setup and trade costs. Companies that can’t afford retail continue to be limited by their inability to access the vast majority of customers for security software.

“Norton and McAfee have done a great job leveraging their hard-won brand recognition into strong distribution relationships in the best places the customer can be acquired — at the store point of presence and at the point of PC purchase,” said Stephen Baker, vice president of industry analysis for NPD. “When it comes to selling on the Internet, however, smaller less well-known companies are managing to stay competitive.”

According to NPD’s “Security Software Topical Report,” the leading providers of security software, Norton and McAfee, have almost universal consumer recognition (86 percent each), and they use that recognition to deliver their products over a wide range of channel choices.

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Thursday, September 08, 2011

Internet Marketing Guru and Consultant Brian Horn Signs Publishing Deal With CelebrityPress

Internet Marketing
Brian Horn, best selling author and internet marketing expert, along with a select group of leading marketing and business experts from around the world, have joined together to co-write the forthcoming book titled, The New Masters of Online Marketing. Nick Nanton, Esq. along with business partner, JW Dicks, Esq., recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress(TM) imprint.

Best-selling author, Brian Horn, is recognized by many as the "SEO Guru to the Stars" because of his role in helping many of the top celebrity entrepreneurs in the world with the search engine optimization and internet marketing. He consulted for Dan Kennedy & Bill Glazer, Ryan Deiss, Ed O'Keefe, Lloyd Irving, Rory Fatt, and several other industry leaders.

Brian has consulted with these marketing titans in secrecy for nearly 5 years before exploding onto the scene in 2009. Brian has been profiled and featured on ABC, CBS, Forbes, Advertising Age and dozens of other media outlets. Inc Magazine recently named Brian as "The Be On Page 1 of Google Guru" and an "emerging business leader to watch".

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Wednesday, September 07, 2011

Search marketing results boosted by images and coupons

Search Engine Marketing
When investing in search marketing strategies for digital media it pays to offer images and coupons, according to new research.

A recent study by MarketingSherpa found that using tactics such as search engine optimisation, listing business phone numbers, images and coupons were all effective in increasing consumer conversion and site traffic numbers.

BrightLocal also suggested in a recent study that 37 per cent of US Google searchers looking for a local business would give a company more attention and consideration if its search results included business images or a brand logo.

Online coupons are becoming an especially popular direct marketing tool, as eMarketer recently estimated that nearly half of adult internet users in the US will redeem these web derived vouchers either online or offline this year.

Noah Elkin, principal analyst of the firm, claimed that by using online coupons, businesses can expand their web marketing, while enticing a greater consumer market.

"Even as the sputtering economy attempts its recovery, the popularity of couponing has continued, spurred in part by the burgeoning daily deals space," Mr Elkin argued.

He later went on to suggest that: "Mobile coupons will play a central role in broadening the appeal and acceptance of digital coupons among shoppers," as a growing number of web savvy consumers now use internet services on smartphones or tablet devices.

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Tuesday, September 06, 2011

USD to offer online marketing training

online marketing
A new certificate program, offered this fall by the University of San Diego’s Office of Corporate and Professional Education, is aimed at training people to boost business through the use of social media and other online marketing efforts.

“Our hands-on program uses the latest strategies and trends in online marketing to help entrepreneurs and business owners develop an online marketing strategy that can be implemented in their own companies,” said Jodi Waterhouse, director of corporate and professional programs, in a prepared statement.

A recent report by Forrester Research concluded that online retail sales in the United States will grow to $250 billion by 2014, an increase of nearly $100 billion from 2009 levels.

USD’s program will be taught by experts and pioneers in the industry.

Instructors will help business owners and others understand the most important Internet venues to promote products and services. Classes are designed to train individuals to measure and analyze how their online efforts impact their revenue streams.

The comprehensive program includes social media, search engine optimization, website analytics and tracking along with keyword searching, email marketing and podcasting.

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Monday, September 05, 2011

Twitter to Extend Business Marketing Capabilities

Micro blogging platform Twitter is planning to take its advertising model a step further by allowing businesses to send ads to users that do not normally follow them.

Many businesses use Twitter to communicate to announce new products and services. Users elect to get ‘Promoted Tweets’ or ads from these companies on a voluntary basis.

Now, according to All Things Digital, the company is launching a new method of online advertising that allows companies to display ads for users who don’t normally follow them - users will not have the ability opt out.

Businesses and marketers will now be able to send ads to users they deem ‘similar’ to the ones already following them on Twitter. Twitter is expected to roll out the new advertisement method sometime in September.

“We’re always talking to marketers about ways they can get more value out of Twitter. While we have nothing to share about the way that the business might develop this fall, I can say the last month of testing for Promoted Tweets in the timeline has gone extremely well,” a Twitter spokesperson said in a statement.

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Sunday, September 04, 2011

Online marketing: Mobile and video advertising on the increase

online marketing
Ecommerce businesses attempting to develop new ways to promote their brand could try mobile and video advertising as part of their online marketing strategy.

New figures released by market research company comScore revealed that 63.1 per cent of video streaming viewers were exposed to internet campaigns during June.

In the same period, 25.4 per cent stated that they had witnessed an advert while browsing online content or using an application on their mobile device, with 95.3 per cent of fixed-line users recalled seeing the promotional tools.

Mike Shaw, director of comScore Marketing Solutions, asserted that both video and mobile had emerged as vital channels for advertisers in order to reach modern consumers.

"While the penetration for video and mobile advertising has not yet reached the level that it has for online display advertising, it is likely that the penetration for these will only grow," he added.

This news comes after internet giant Google announced the launch of a daily deal online advert, representing the first time the company has featured anything but the search engine on its homepage.

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