The New Year is just around the corner and for small business owners the often daunting task of developing a solid online marketing strategy for 2012 looms ahead, too. What should small business owners focus their marketing efforts on in 2012? What marketing strategies will yield high conversion rates and generate lucrative sales for small businesses in the New Year?
To find out, BizBytes turned to Roberta Backus, chairwoman of Backus Turner International, a South Florida-based branding firm and Guido Gaona, director of the technology practice at Burston Marsteller Latin America. Backus has been in business for over 32 years and her client roster includes companies like Lowe’s Home Improvement and Trump International. Gaona’s clients include Sony, HP and Intel.
Backus and Gaona have identified five trends that small business owners should consider when developing their marketing plans for 2012.
Online reputation management. “Your company’s online reputation is going to become more important than ever in 2012,” Backus said. “You’ve got to monitor and maintain your online reputation closely. You don’t want to lose a sale because of a negative post that appears about your company in a search result. It’s imperative that you take control of what’s being said about you online. You’ve got to spend time each day putting out positive content about what you do.”
TIP: Backus recommends spending at least one hour each day putting out positive content about your company. Once you’ve created quality content, get your friends and clients to share it on their social networks as well.
Read more: http://www.miamiherald.com/
To find out, BizBytes turned to Roberta Backus, chairwoman of Backus Turner International, a South Florida-based branding firm and Guido Gaona, director of the technology practice at Burston Marsteller Latin America. Backus has been in business for over 32 years and her client roster includes companies like Lowe’s Home Improvement and Trump International. Gaona’s clients include Sony, HP and Intel.
Backus and Gaona have identified five trends that small business owners should consider when developing their marketing plans for 2012.
Online reputation management. “Your company’s online reputation is going to become more important than ever in 2012,” Backus said. “You’ve got to monitor and maintain your online reputation closely. You don’t want to lose a sale because of a negative post that appears about your company in a search result. It’s imperative that you take control of what’s being said about you online. You’ve got to spend time each day putting out positive content about what you do.”
TIP: Backus recommends spending at least one hour each day putting out positive content about your company. Once you’ve created quality content, get your friends and clients to share it on their social networks as well.
Read more: http://www.miamiherald.com/
2 comments:
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Very useful thinking approach you have. both ideas you suggest are good for affordable online marketing perspective.
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