LSF Interactive and KENSHOO Announce Partnership to Enhance Online Media Buying Offerings

LSF Interactive, a technology-focused global online marketing and media buying solutions and services company, today announced its partnership with KENSHOO, a global leader in search marketing and online advertising technology. The partnership brings together the custom optimization for which LSF Interactive is known and KENSHOO’s proprietary search marketing platform, offering unparalleled online media buying efficiency for client campaigns.

“This partnership helps position our organization at the forefront of online media buying, ahead of some of the largest paid search managers in the world,” said Daniel Laury, LSF Interactive’s president and CEO. “We will now be able to more quickly evaluate and react to data for client campaigns, and provide improved reporting and dashboarding capabilities, both in the U.S. and in Europe, giving LSF Interactive a significant edge in mastering large SEM campaigns on behalf of its clients.”

LSF Interactive will combine proprietary tools like Analytics+, and more than 10 years of search engine marketing experience, with KENSHOO’s industry-leading platform, KENSHOO Search™. The pairing will help make paid search campaigns more streamlined and ensure the most comprehensive and strategic approach is applied. It will also advance LSF Interactive’s goal of creating synergies between all online advertising options including paid search and display, and allow for proper attribution management.

The combined methodologies are being beta tested among select clients, and LSF Interactive plans to leverage a new platform for its global clients over the coming months.

“We’re thrilled that LSF Interactive has selected KENSHOO to power its paid search campaigns,” said Yoav Izhar-Prato, CEO of KENSHOO. “The KENSHOO Search™ platform will allow LSF to continue delivering innovative strategies and bottom-line results for its clients.”