Website marketing and sales opportunities 'to soar'

Sales lead generation opportunities will continue to grow quickly across online platforms in the coming years, new research suggests.

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A report by the Boston Consulting Group (BCG) notes that the UK's internet economy is now worth £100 billion, or 7.2 per cent of the UK's GDP last year.

It also showed that for every £1 of e-commerce goods and service imported, the country exports £2.80.

BCG commented: "The report finds that this share is likely to grow by about ten per cent annually, reaching ten per cent of GDP by 2015."

In addition, the group found that internet firms now employ around 250,000 of the people currently working in the UK.

The news comes after recent figures from comScore showed that the UK is second only to the Netherlands in terms of European nations that make most use of the internet.

It was found that in the UK, the average website visits per visitor score was 71.3 for September 2010.