Personally, I believe the goal of marketing is to make your name known to everyone. Certainly if you are a small local business, everyone in your local area should know who you are, where you are and do business with you. I hope that makes sense.
So how do you get to that place? It’s simple! Advertise.
Advertising gets your message out to the masses, and it’s more affordable than you think. If people in your area have a favorite newspaper, advertise in it. If people in your area have a favorite restaurant, advertise on their placemats. If people in your area have a favorite website, radio station or television channel, advertise on them.
You need to create top-of mind-awareness. Because we’re the flawed humans that we are, we need reminders. People forget things, especially in the busy times we live in. And trust me, the older people get, the more they forget.
You should also collect as much information from your customers as possible. Ask them for their name, mailing address, phone number, email address and cell phone number. You need this information in the instance you want to send them a direct mail piece, email or text message.
Speaking of mobile marketing, you’re going to see that industry explode very quickly.
So how do you get to that place? It’s simple! Advertise.
Advertising gets your message out to the masses, and it’s more affordable than you think. If people in your area have a favorite newspaper, advertise in it. If people in your area have a favorite restaurant, advertise on their placemats. If people in your area have a favorite website, radio station or television channel, advertise on them.
You need to create top-of mind-awareness. Because we’re the flawed humans that we are, we need reminders. People forget things, especially in the busy times we live in. And trust me, the older people get, the more they forget.
You should also collect as much information from your customers as possible. Ask them for their name, mailing address, phone number, email address and cell phone number. You need this information in the instance you want to send them a direct mail piece, email or text message.
Speaking of mobile marketing, you’re going to see that industry explode very quickly.
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