There’s an old adage that goes, “you need to break a few eggs to make a cake”. This doesn’t mean, however, that you have to break every egg you have in order to get the cake just right. There is a bit of an advantage to being in an emerging economy. The fact that first world markets have gone through the pain of developing and learning online marketing techniques first means there is a wealth of knowledge which emerging economies can learn from in order to ensure that their online marketing strategy is optimally efficient and not always exploratory.
Why do emerging economies need to learn from first world mistakes?
In first world economies, and especially in big business, there is a lot of cash to go around and it takes a little while before the mistakes pile up enough to be a catastrophic failure to the point where the business may fall over. So, what are some of the mistakes that first world marketers have made (and continue to make)?
1. Huge, Big, Awesome Complicated Ideas
Just because an idea is clever, doesn’t mean that it is going to work. When planning your marketing campaign, always look through to the action that you need your users to take. Amazon is brilliant at doing this. They are constantly testing and evaluating their site to ensure that users who interact with it have an intuitive sense of where to go and what to do. Ensure that there are as few hurdles your users need to jump to do business with you as possible.
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Why do emerging economies need to learn from first world mistakes?
In first world economies, and especially in big business, there is a lot of cash to go around and it takes a little while before the mistakes pile up enough to be a catastrophic failure to the point where the business may fall over. So, what are some of the mistakes that first world marketers have made (and continue to make)?
1. Huge, Big, Awesome Complicated Ideas
Just because an idea is clever, doesn’t mean that it is going to work. When planning your marketing campaign, always look through to the action that you need your users to take. Amazon is brilliant at doing this. They are constantly testing and evaluating their site to ensure that users who interact with it have an intuitive sense of where to go and what to do. Ensure that there are as few hurdles your users need to jump to do business with you as possible.
Read More
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