Jay Bean is CEO of OrangeSoda of American Fork, which helps small businesses market themselves online. He offers answers to common questions business owners have about online marketing.
What’s the first step to an online marketing strategy?
Everyone wants more customers but they don’t always think about how the customers will arrive. I’ve seen dozens of service companies that will drive traffic to a website that doesn’t have a phone number listed. Once you have a goal set, everything else will fall into place. Everything you do should be built around that goal.
What does search engine optimization mean and how does it affect my business?
It’s just a fancy way of saying "make [my] stuff show up on Google (or Bing)." When people look for a business, they don’t use the Yellow Pages anymore; instead, they search online. Search engine optimization, either through keywords or key phrases, helps businesses show up before their competitors.
What is the best strategy for combining and optimizing social, mobile and search online marketing tools to help consumers find a local business on the Internet?
Read More
What’s the first step to an online marketing strategy?
Everyone wants more customers but they don’t always think about how the customers will arrive. I’ve seen dozens of service companies that will drive traffic to a website that doesn’t have a phone number listed. Once you have a goal set, everything else will fall into place. Everything you do should be built around that goal.
What does search engine optimization mean and how does it affect my business?
It’s just a fancy way of saying "make [my] stuff show up on Google (or Bing)." When people look for a business, they don’t use the Yellow Pages anymore; instead, they search online. Search engine optimization, either through keywords or key phrases, helps businesses show up before their competitors.
What is the best strategy for combining and optimizing social, mobile and search online marketing tools to help consumers find a local business on the Internet?
Read More
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