Online marketing should become more targeted

Businesses looking to develop their online marketing campaigns could start using behavioural marketing, one expert suggests.

According to Nurun's Amy Manus, writing in a post for ClickZ, behavioural marketing can be an effective way of furthering customer relationships using data already in the company's possession.

Giving the example of brands sending electronic vouchers for their consumers birthday, she notes that simple touches like this can go a long way to retaining people's loyalty.

Walmart Marketing Strategy with the Right Focus

Michelle Obama’s fight against obesity led retail giant Walmart to shift its marketing strategy to a more desired direction: healthier foods. According to The New York Times, the retailer will announce a five-year plan on Thursday to make some of its packaged foods lower in unhealthy salts, fats and sugars, and to drop prices on fruits and vegetables.
To make sure that there were no misunderstandings, Leslie Dach, Wal-Mart’s executive vice president for corporate affairs answered an obvious question before even being asked: “This is not about asking the farmers to accept less for their crops,” and stated that Walmart will be cutting into its own profits but hopes to make up for it in sales volume.
Walmart will press its major food suppliers to follow its lead. For instance, they are confident that Kraft, which apparently delivers 16% of its global sales through Walmart, will also reduce salts, fats and sugars in its line of products.
So far, everything rosy. What puzzles is that Walmart decided to implement this change slowly, over a period of five years. The main reason is obvious: healthier food costs more, and since Walmart decided not to increase prices, but to lower them, they expect some “financial hurdles.” But the company gave a second reason, which is indicative of what they think about their consumers. Apparently, people have to get used to the taste of healthier food… because “It doesn’t do you any good to have healthy food if people don’t eat it.”
I am sure our readers are intelligent enough to understand what’s wrong with the statement above, for those who don’t, here’s the scoop. Walmart believes that their consumers would rather buy food that makes them sick, than choose healthy foods. I am sure many customers go to a store and pick a cheaper product instead of, let’s say, organic veg, because they are trying to save some money. And I bet that, if given the choice at a decent price, people would rather buy healthy foods.

Veteran Media Exec Has History Supervising Ad Sales

Veteran media executive Randy Falco has turned up again, this time as chief operating officer of Spanish-language TV broadcaster Univision Communications.
Mr. Falco, once the second-in-command when Bob Wright ran NBC Universal and later CEO of ailing AOL, is expected to oversee all "revenue-driving functions," Univision said today, including ad sales, distribution sales and affiliate relations, as well as the operations of Univision's TV and radio station groups, corporate marketing, research and business development. He will report to Joe Uva, president-CEO of Univision Communications.
Mr. Falco left AOL in the spring of 2009 after the company's then-owner Time Warner said it was replacing him with Tim Armstrong. Mr. Falco previously enjoyed a decades-long run at NBC, where he supervised many of the functions he will oversee at Univision. Mr. Falco departed the company after Jeff Zucker was named to replace Mr. Wright.
Mr. Falco has an encyclopedic knowledge of the TV business, and has often been counted on as the person to find ways to make all the trains run on time, as it were. At NBC he was involved in decisions ranging from ad sales and the upfront to product-integration deals.

Government Launches Review Of COI And Marketing & Advertising By Whitehall

The coalition government has published the terms of reference for the COI and direct communications review last week.
The review led by Matt Tee, the Permanent Secretary for Government Communications would examine how Government should undertake paid for advertising and marketing campaigns for maximum effectiveness and efficiencies for the taxpayer.
Francis Maude, the Cabinet Office Minister, who commissioned the review last year said: The Government needs to be far more innovative in thinking about how it can best deliver incredibly important public information messages. We need to incorporate the latest ideas from initiatives such as the Ad-Council in the US and the latest thinking from experts such as our Behavioural Insight “nudge” Team."
"If we get this right we can save the taxpayer money and increase the effectiveness of our campaigns, which is why I’m so pleased we have this team of experts on-hand to help advise us."
The review will draw evidence from:
* COI;
* Government departments;
* the advertising and marketing industry;
* commercial partners of Government such as supermarkets and financial service providers;
* media owners; and
* former heads of COI and the Government Communication profession.

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The Power of Online Marketing Now Available to Small Businesses

Small businesses and entrepreneurs who need the power of effective and affordable online marketing tools now have an answer. TNNWC Group, LLC, has launched a suite of online services for its members. Adam J. Kovitz and Douglas Castle, Co-Chairpersons of TNNWC Group, LLC , have announced that member businesses will be able to take advantage of all that the Internet and related media have to offer with their new service offerings.

"Once again, TNNWC has identified an area that is vital to the success and growth of a small business but is typically out of their reach financially,” Kovitz said. “An entrepreneur starting his or her own business has plenty of hurdles to clear in the beginning. Certainly, financing is one obstacle (which we are, by the way, also addressing with our Emerging Enterprise Venture Capital Program™),” Kovitz added parenthetically. “Now, we can help these same companies reach the next level by adding such services as web design and web development to their arsenal of marketing weaponry.”

Leading the division for these services is a veteran of online marketing, Robert Kintigh, whose firm, The Growth Masters Inc., has powered client companies with online services for years.

“Online marketing is the latest and most dynamic evolutionary step in the process we saw years ago in TV or radio advertising,” Kintigh said. “However, back then, you had to write down information on a paper pad. Today, you click on a website or a link and you’re instantly provided the information you want. The result is that an advertiser today has much less time – seconds, really – to pitch a service or product,” he explained. “Businesses of all sizes need to ensure their online presence – e.g., their website – is able to not only capture customers’ attention but make them want to buy from them at virtually the same time.”

And this is where TNNWC’s newest service steps in, giving member businesses the same range and power of marketing reach as businesses many times larger but for a fraction of the price.

Another service TNNWC is making available to its members with this new offering is GIST Video, which helps a business tell its story via video, arguably the most influential medium, traditional or new, today.

“This is yet one more reason why we feel we can confidently state that TNNWC is becoming the new paradigm in entrepreneurship,” Kovitz said. “The only way businesses will be able to survive and succeed going forward is by investing in the types of services available from TNNWC.”

HOW TO: Market Your Small Business With No Budget

From a marketing standpoint, it’s a great time to own or start a business. The social web makes it more cost-effective than ever to get the word out about your products and services, no matter what industry you’re in. Most social media accounts are free to set up, and many targeted online ad platforms are inexpensive. The most it will cost you to get your marketing campaign rolling, at least in the beginning, is time.

In fact, the toughest challenge facing small business marketers these days is not cost, but finding a strategy to get your message heard over the din of a noisy Internet (Internet). For advice on this, we checked in with a few experienced social media marketers. Here’s what they had to offer.
Advertising is not always the best way to market on social networks. People crave valuable content, and it can be as niche as the very products you’re selling. By blogging, tweeting, sharing, and updating about things relevant to your industry, you can build credibility in your field.

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Internet Marketing Solutions

Our Internet marketing services will increase traffic to your business website and as a result increase sales.

The solutions we provide are cost effective and efficient marketing strategies for your business Internet searchers. It is an essential part of any business to include Internet Marketing as part of the advertising blend. In today's difficult market the Internet is said to be the most important part of any modern business marketing solution.

Phrase One is a UK based professional Internet Marketing Company whose services include business web design, Search Engine Optimisation (SEO) and Pay per Click management. We provide a professional and personal service. Due to being a UK based company we can meet and discuss your project with face to face meetings anywhere in the British Isles. Our packages are designed to be flexible, alternately we can 'taylor make' to suit your business needs.

Our services will help your business succeed at each stage of the customer journey and provide an end-to-end solution that is designed to convert your Internet traffic into customers.

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Top 10 Internet Marketing Strategies

Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.

1. Start with a web promotion plan and an effective web design and development strategy.


2. Get ranked at the top in major search engines, and practice good Search Optimization Techniques.


3. Learn to use Email Marketing Effectively.


4. Dominate your marketing niche with affiliate, reseller, and associate programs.


5. Request an analysis from an Internet marketing coach or Internet marketing consultant.


6. Build a responsive opt-in email list.


7. Publish articles or get listed in news stories.


8. Write and publish online press releases.


9. Facilitate and run contests and giveaways via your web site.


10. Blog and interact with your visitors.

Businesses to benefit from free online seminar

Where does your business grade when people do an online search? Do you want a high listing without paying a small fortune?

These are just two of many questions people are asking about online marketing. And, The Reporter and Times Herald trust to provide answers to. The organizations will be offering two free online and search engine marketing seminars for area businesses.

The seminars take position on Monday Jan. 17. The first one is set for 9 a.m. at the Times Herald building, 410 Markley St., Norristown. The second one is set for 3 p.m. at The Reporter, 307 Derstine Ave., Lansdale.

Online Marketing Experts & Author Team Up To Launch New Integrated Marketing Firm

Two online marketing experts have joined forces to launch a latest marketing firm focused on helping companies integrate their marketing efforts. Rebecca Ryan, a Search Marketing and Keyword Research & Tools expert and Liana "Li" Evans a Search & Social Media Marketing expert and award winning author of the social media marketing book entitled Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media have formed LiBeck Integrated Marketing with offices in the Philadelphia, PA and Los Angeles, CA areas.

"Companies are continually looking to become more efficient and smart about their marketing strategies. Rather than employing 10 different vendors to control each channel of their marketing strategies, companies are now looking to one or two companies to pull it all together for them. Our team's combined expertise allows LiBeck Integrated Marketing to fill that need for companies looking to integrate their market efforts," explained Rebecca Ryan, the company's COO and co-founder.

R.R. Donnelley buys online real estate marketing company

R.R. Donnelley & Sons Co. has acquired 8touches.com, a provider of online marketing solutions for the real estate business.

Donnelley told the acquisition would expand its portfolio of Internet-based solutions, in particular its software development and distribution services, as well as add targeted applications for additional industries and vertical segments. Terms of the deal were not disclosed.

Facebook – the Online Marketing Platform of 2011?

Online marketing specialist Craig MacDonald said this week that Facebook will be the place to be seen in 2011, with an expected surge in the number of companies advertising on the social network.

In an article for Search Engine Watch, Mr MacDonald estimated that online marketing departments are going to devote up to 20 per cent of their entire advertising budgets to Facebook alone.

He admitted that promotions on Facebook suffered from “atrocious” clickthrough rates previous year, but insisted that things are now very different, with the social media platform now competing with established search engines such as Google for conversion rates.

Stressing that Facebook is “huge, it’s global and it’s growing,” Mr MacDonald insisted that it currently operates “dollar for dollar” as efficiently as Google, in online marketing terms.

Online travel firm Expedia drops American Airlines

Internet-based travel company Expedia told it has suspended the sale of American Airlines tickets from its site, calling American's new direct online marketing strategy "anti-consumer and anti-choice".

"As a result, the sale of American Airlines flights on our site has been suspended," Expedia said in a statement, adding however that it remained "open to doing business with American Airlines on terms that are satisfactory to Expedia".

"American Airlines is attempting to introduce a new straight connect model that will result in higher costs and reduced transparency for consumers, making it difficult to compare American Airlines ticket prices and options with offerings by other airlines," it added.

The airlines' AA Direct Connect model "would compromise travel agents? ability to give travelers with the best selection," said Expedia, adding the new commercial strategy "we trust is anti-consumer and anti-choice".

B2B Marketing & Lead Generation predictions for 2011!

Lead generation is an intrinsic part of each B2B organization, without this activity it is not possible to keep a business up and running. 2010 saw several interesting trends in the space of B2b online Marketing and Lead generation.

According to a current eMarketer report, in 2010 marketers put more money into online advertising than newspapers, with online marketing budgets touching a whooping $26 billion.

The year also saw, B2B marketers taking to social media with a vengeance, according to a study by Biz Report, 86% of B2B firms today are using social media, compared to 82% of B2C outfits. This is in line with Outsell’s ‘Annual Advertising and Marketing Study 2010′, where it stated that B2B Marketing spending on social networking sites would increase 43.3% in 2010.

Insurance Claim Industry-2011 Online Marketing Specials

All marketing services emphasize search engine optimization features to help clients' with organic search results. From Google video ads and directory listings, to website development and full page search engine optimized ads, Insurance Claim Contractor is dedicated to providing their customers with the best bang for their buck!

The use of the internet continues to be recognized as a primary source of searching for services and provides tremendous opportunity for growing a business, therefore Insurance Claim Contractor Group is committed to assisting their customers develop a solid online presence in their local area and profit from the claims industry’s most innovative resources.

Insurance Claim Contractor Group offers EVERYTHING insurance claim professionals need to advertise their business and services. ICC offers “one-stop shopping” for a fraction of the cost of traditional advertising by utilizing cutting-edge search engine optimization features. Insurance Claim Contractor Group work effortlessly to drive local traffic to customers seeking insurance claim services.

Localisation and Good Copywriting Keys to Online Marketing in 2011

One online marketing expert has made his predictions for the major areas of interest in the sector set to dominate the New Year.

Hit Search founder Andrew Redfern said that copywriting skills will become “more important than ever” in 2011 as quality of content starts to be the decider in many online advertising campaigns.

He said that marketing teams will have to raise the bar when it comes to their knowledge skills, as they respond to the increasingly fragmented nature of the online marketing arena.

A third area in which online marketing is due to develop is in terms of planning, he went on. The new ability on search engines such as Google to carry out localised searches and focus on cross-platform resources, ­­­means that online advertising campaigns will need to be better integrated over the next 12 months if they are to be successful.

Google Adwords and Adsense, Marketing Assistance for Online Business

Google Adwords and Adsense are two of the services that Google offers to businesses both offline and online. Their inclusion in any marketing campaign can generate a lot of revenue for very little investment. Even if you own a small business in a small community, you can still become global using Google Adwords and Adsense.

This is a service that allows a member (anyone can sign up), to advertise on websites across the internet. You can use as much money as you like, setup your marketing campaign based on a budget, days you want it to run and even how much you want to spend on each click that you get. PPC, or pay per click is how advertisers get websites to display their ads, they pay the websites, through Google and Google Adwords.

Online marketing budgets near $26 billion in 2010

According to a latest report from eMarketer, internet advertising expenditures reached nearly $26 billion in 2010, further highlighting the importance of B2B online marketing.

For the first time, internet-based channels have exceeded spend devoted to traditional newspaper marketing. The source reports that online marketing expenditures hit $25.8 billion during 2010, while newspaper budgets shrank to $25.7 billion. This is a tremendous difference from previous year, when companies spent nearly $5 billion more on newspapers ($27.6 billion) than the web ($22.7 billion.)

The gap between the two formats is only expected to develop. The source predicts that in 2011, online marketing spend will reach $28.5 billion, while newspapers will trail by nearly $4 billion at $24.6 billion.

Online Business Booming This Holiday Season

Is it a sign of an improving saving or just better marketing? There are plenty of theories, but one apparent fact, online retailers are booming this holiday period compared to previous year. Online business is up by a whopping twelve percent over the holiday season in 2009.

The big promotion days saw some of the biggest growth. Cyber Monday was up 16%, and December 17th, which retailers this current year dubbed, Free Shipping Day," saw a 61% jump compared to that day in December a year ago.

This past week saw even more growth, about 14% compared to previous year. The people lugging the boxes are noticing.

Twitter Marketing Textbook Style

Twitter Marketing is currently available to each one with the launch of Textbook Twitter Marketing, a video course offering full tuition on the subject. With Twitter being the 11th most visited site online, more and more business owners are turning to the site on a daily basis to try and assist with their marketing efforts. But a lack of knowledge, combined with a saturation of poor quality marketing is turning many people away from an otherwise lucrative method of generating traffic.