Lead generation is an intrinsic part of each B2B organization, without this activity it is not possible to keep a business up and running. 2010 saw several interesting trends in the space of B2b online Marketing and Lead generation.
According to a current eMarketer report, in 2010 marketers put more money into online advertising than newspapers, with online marketing budgets touching a whooping $26 billion.
The year also saw, B2B marketers taking to social media with a vengeance, according to a study by Biz Report, 86% of B2B firms today are using social media, compared to 82% of B2C outfits. This is in line with Outsell’s ‘Annual Advertising and Marketing Study 2010′, where it stated that B2B Marketing spending on social networking sites would increase 43.3% in 2010.
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