Online marketing specialist Craig MacDonald said this week that Facebook will be the place to be seen in 2011, with an expected surge in the number of companies advertising on the social network.In an article for Search Engine Watch, Mr MacDonald estimated that online marketing departments are going to devote up to 20 per cent of their entire advertising budgets to Facebook alone.
He admitted that promotions on Facebook suffered from “atrocious” clickthrough rates previous year, but insisted that things are now very different, with the social media platform now competing with established search engines such as Google for conversion rates.
Stressing that Facebook is “huge, it’s global and it’s growing,” Mr MacDonald insisted that it currently operates “dollar for dollar” as efficiently as Google, in online marketing terms.
No comments:
Post a Comment