Monday, September 06, 2010

ASA to extend regulations on online marketing

Advertising Standards Authority (ASA) is to extend its advertising regulation to corporate websites, social networking sites such as Facebook or Twitter and mobile applications.

UK is going to introduce one of the world's most ambitious efforts of regulating the online marketing from March of next year.

The Chairman of ASA, Chris Smith said, "When this goes live next March this will be the most comprehensive approach to the regulation of advertising in website space anywhere in the world."

The ASA has received around 4500 complaints related to online marketing in recent years, which, it failed to fix.

But with the new rules, to be applicable from 1 March 2011, ASA will be able to maintain the self-regulatory system in the industry, especially ensuring the safety of children on social networking sites which is a major issue of concern these days.

There will be a "rogues' gallery" on the ASA website and warnings that will appear in the search results.

Along with this there will be list of products and brands of companies that refuse to comply with the code.

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