Friday, September 24, 2010

Cary-based online marketing firm raises $4M, looks to hire 35

Startup netsertive is looking to hire 35 people and plans to move its headquarters to Research Triangle Park after raising $4 million in venture financing.

Netsertive has developed proprietary technology for localizing digital and online advertising.

Greycroft Partners and RRE Ventures led the first round financing.

“We wrote the book on using technology to localize online marketing for small and medium businesses and deliver national online exposure through local online channels,” Netsertive says on its website. “We’re passionate about the industries we serve and continue to add chapters to our book by working closely with dozens of industry leading clients around the country.”

The company is led by Chief Executive Officer Brendan Morrissey, who at one time was an executive with mobile technology firm Motricity.

“Our mission is to help businesses that serve their local area bridge the gap between online discovery and offline sales,” Morrissey said in a statement. “Far too many small and medium businesses lose out to larger competitors simply because potential customers cannot find them online. Our approach enables these smaller companies to affordably compete for online presence with the largest companies in the world. The return on investment that our clients experience speaks for itself. ”

Netsertive plans to move into new office space on Oct. 1.

“We’ve looked at many companies in this space and Netsertive was the most attractive to us,” said Jim Robinson IV, managing partner at RRE Ventures, in the funding announcement.

“Netsertive is far beyond simply being a good business idea,” he added. “They have experienced rapid and responsible growth, implementing hundreds of campaigns for clients nationwide. We expect this momentum to continue, as their unique technology solutions play a key role in helping smaller businesses effectively compete for online visibility in their local markets.”


No comments: