Together, Lyris and their partners offer marketing solutions for marketers who run complex email and online marketing campaigns. The Lyris partner network is comprised of innovative companies that share Lyris' commitment to deliver accelerated and truly accountable ROI to clients.
Unlike other marketing industry partner programs, Lyris' "high-touch" program takes a truly collaborative approach, providing partners with comprehensive offerings and personal support that enables them to grow their businesses.
Depending on the partnership level, specific benefits of partnering with Lyris could include:
- Marketing support: Marketing resources and support to grow partner business
- Competitive margins: Discounted internal use licenses
- Personal support: Dedicated account success managers
- Professional development: Exclusive access to partner portal and Lyris Learning Lab
- Lyris Community: Attendance at annual Lyris Customer Events and User Group meetings
The Lyris Partner Program also allows partners to intelligently integrate key business processes into Lyris HQ via robust APIs to let marketers act on even more complete profile and activity data. Lyris HQ already provides rich email, web visit and transactional data that can be further customized via technology integrations.
"As integrated marketing partner programs gain momentum as a method for online marketers to effortlessly expand their product and service offerings, it is important to understand what to look for when partnering," said David Daniels, CEO of the Relevancy Group. "Program aspects like a comprehensive product offering, a collaborative, supportive program that offers personal technology and marketing support along with robust technology integrations and competitive margins should all be considered when evaluating a program."
The Lyris Partner Program offers five categories of partners, each with a separate set of benefits specifically focused on individualized needs and business models:
- Reseller partners: Become certified by Lyris to sell Lyris subscriptions
- Solution partners: Sell Lyris HQ as a complement to or as part of their products and solutions
- Integration partners: Software companies that embed the Lyris HQ solution into their offering or complement it with an integration via Lyris' robust APIs
- Agency partners: Provide marketing expertise to their clients and are certified to properly sell, service and provide level-one support for Lyris HQ
- Referral partners: Connect Lyris with other marketers seeking a solution like Lyris HQ
No comments:
Post a Comment