Wednesday, September 22, 2010

Online Marketing Excellence Launches New Website for Online Learning

om Aikins, founder of the Online Marketing Excellence training course, announced today the launch of a website that allows consumers to purchase the course and access the 60 video segments that present the course’s information. The site address is http://www.seonorthamerica.com.

Online Marketing Excellence was developed over a two-year period of research and development and was designed in particular to assist small business owners in creating more traffic for their companies’ websites. Unlike many other online marketing and SEO training courses, Online Marketing Excellence was created for people who have limited or no knowledge of how internet marketing works. It was really designed for beginners and does not assume that the users of the course have prior knowledge of online marketing.

Also, the course material is presented completely in video format with most of the video segments showing users how to do things step-by-step using computer screen capture software. Users are shown exactly where to go, where to click and how to use SEO and online marketing techniques in a simple easy-to-follow manner.

According to Aikins, "This course will allow anyone to easily master the techniques and methods that are needed to successfully drive traffic to a website. The concepts are easy to learn and our site offers users unlimited usage for a whole year for only $379 for the entire course. Individual modules can be purchased for $44. Because usage is unlimited, employers can have as many of their staff learn from the course as they want. And, new videos will be added to the existing 60 each week so that users can keep up with new developments as they happen in this fast-moving industry."

The course is broken up into 10 modules with each module containing 4-8 video segments. Module titles include Introduction To Online Marketing, Keywords, Creating Content, Posting Content Online, The Importance Of Video, Using Blogs, Link Building, Using Facebook , Google Analytics And Places, Google And Facebook Pay-Per-Click.

By covering all of these topics the course presents to users all of the methods and techniques that are needed to be successful at online marketing. The overall emphasis of the course is on showing small business owners how to market their bricks and mortar businesses on the internet. It is not for people looking to make money only from a website business. Another key segment of potential users of the course is people who are looking for training so that they can work in the online marketing industry which is one of the fastest growing in the world.

Online Marketing Excellence is presented in English but there are written transcripts of each segment available also beneath each video that are in Spanish, French and German. Other languages to be added soon include Arabic, Portuguese and Russian. And, other sites will be added in other areas of the world.

Founder Tom Aikins is a sales and marketing expert with over 30 years experience and spent 27 years in the magazine publishing industry. He supervised the launch or re-launch of 11 publications covering both consumer and trade segments. He has concentrated on online activities for the last five years and regularly presents short seminars on online marketing.

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