It appears as if turkey isn’t the only thing consumed on Thanksgiving Day as the online purchase number reported by comScore shows a 28% raise in online commerce for the holiday.
That raise was also reported for the Black Friday online event. We await, of course, data from CyberMonday but until it actually happens we’ll refrain from giving numbers
As has been the case for the past few years, year over year numbers need to be considered in the context of what the before year has been like. We are still slogging through the worst recession in a long time (oh wait that’s right, the recession is over according to Washington’s latest Fantasy Economist League report). As a result, when you see big increases year over year it’s not always a sign of huge growth. It’s more like a sign of the hope of recovery.
So however you look at it, it is improvement. Also an improvement is the apparent shift from concentrating so much on one day (Black Friday) and seeing how offline sales for the holiday weekend were up. Whenever we get too myopic and concentrate on one thing too much we tend to create bad assumptions which will be followed by bad decisions. That’s bad policy.
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