Retail Holiday Online Marketing: Has Black Friday and Cyber Monday Come Early This Year?

While it's not surprising that online holiday deals are being publicized prior to Cyber Monday, I was surprised to see advertising no longer promoting "pre-Thanksgiving sales" but instead Black Friday before Black Friday sales (giving the impression that the prices are slashed almost as much.) This year shops are opening even earlier and many are posting their Black Friday sales online Thanksgiving Eve. Will this take away from relaxing into a tryptophan induced coma on turkey day to opt for the insanity of holiday shopping online earlier than what we've seen in years past ? And how does that affect Cyber Monday?

When some may enjoy the physical exhaustion and adrenaline rush of shopping the brick and mortar stores on Black Friday, the internet has provided a portal to the similar level of price reduction minus the insanity of camping outside a store and dealing with the crowds. Cyber Monday has been designated when we will see the biggest rate cuts...but has the current serge of pre-holiday sales make Cyber Monday seem almost like any other day of discounts in the holiday shopping season? To be honest, it seems like it is beginning to blur a bit.