Top 4 Free Online Marketing Tools for Holiday Success

1. Update your website with holiday specific products and services.

You have made the effort to customize your product offerings for the holiday period, but have you added them to your website? As simple as it sounds, make sure you have added holiday product and service information to online spaces, including websites, social media pages and business directory profiles. This step is often overlooked but is incredibly valuable to making sites appear more frequently in searches for seasonal gifts and services.

2. Add seasonally relevant keywords to website content.

At this time of year, consumers are web searching for particular gifts and products. Modifying or adding seasonal keywords to content listings increases the chance that online shoppers looking for something specific will find you.

3. Update online listings EARLY.

It may appear like the holidays are still weeks away, but NOW is the best time to make these online updates. Making changes by early November allows sufficient time for search engines to index and rank new content. Updating information well in advance of the holiday season will help ensure products and services are more easily found throughout the busy shopping season.

4. Take advantage of FREE, online business directories.

Your website is your online home, but why not keep your business on the competitive edge by listing it on an online directory, especially if the listing is free? Online directories offer smart marketing tools that help businesses distinguish themselves – including search engine optimization, customized tagging and categorization. You have the opportunity to include your business’ information, images of products and services, maps, and other relevant information to connect to local customers.

Whether your website’s function is to allow clients to complete online transactions or to entice customers to visit your store, an increase in online traffic drives business. Making seasonal updates, adding relevant keywords and taking part in online directories are easy and effective ways to boost online traffic, and make the most of the busy holiday shopping season.