Monday, January 17, 2011

The Power of Online Marketing Now Available to Small Businesses


Small businesses and entrepreneurs who need the power of effective and affordable online marketing tools now have an answer. TNNWC Group, LLC, has launched a suite of online services for its members. Adam J. Kovitz and Douglas Castle, Co-Chairpersons of TNNWC Group, LLC , have announced that member businesses will be able to take advantage of all that the Internet and related media have to offer with their new service offerings.

"Once again, TNNWC has identified an area that is vital to the success and growth of a small business but is typically out of their reach financially,” Kovitz said. “An entrepreneur starting his or her own business has plenty of hurdles to clear in the beginning. Certainly, financing is one obstacle (which we are, by the way, also addressing with our Emerging Enterprise Venture Capital Program™),” Kovitz added parenthetically. “Now, we can help these same companies reach the next level by adding such services as web design and web development to their arsenal of marketing weaponry.”

Leading the division for these services is a veteran of online marketing, Robert Kintigh, whose firm, The Growth Masters Inc., has powered client companies with online services for years.

“Online marketing is the latest and most dynamic evolutionary step in the process we saw years ago in TV or radio advertising,” Kintigh said. “However, back then, you had to write down information on a paper pad. Today, you click on a website or a link and you’re instantly provided the information you want. The result is that an advertiser today has much less time – seconds, really – to pitch a service or product,” he explained. “Businesses of all sizes need to ensure their online presence – e.g., their website – is able to not only capture customers’ attention but make them want to buy from them at virtually the same time.”

And this is where TNNWC’s newest service steps in, giving member businesses the same range and power of marketing reach as businesses many times larger but for a fraction of the price.

Another service TNNWC is making available to its members with this new offering is GIST Video, which helps a business tell its story via video, arguably the most influential medium, traditional or new, today.

“This is yet one more reason why we feel we can confidently state that TNNWC is becoming the new paradigm in entrepreneurship,” Kovitz said. “The only way businesses will be able to survive and succeed going forward is by investing in the types of services available from TNNWC.”

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