Government Launches Review Of COI And Marketing & Advertising By Whitehall

The coalition government has published the terms of reference for the COI and direct communications review last week.
The review led by Matt Tee, the Permanent Secretary for Government Communications would examine how Government should undertake paid for advertising and marketing campaigns for maximum effectiveness and efficiencies for the taxpayer.
Francis Maude, the Cabinet Office Minister, who commissioned the review last year said: The Government needs to be far more innovative in thinking about how it can best deliver incredibly important public information messages. We need to incorporate the latest ideas from initiatives such as the Ad-Council in the US and the latest thinking from experts such as our Behavioural Insight “nudge” Team."
"If we get this right we can save the taxpayer money and increase the effectiveness of our campaigns, which is why I’m so pleased we have this team of experts on-hand to help advise us."
The review will draw evidence from:
* COI;
* Government departments;
* the advertising and marketing industry;
* commercial partners of Government such as supermarkets and financial service providers;
* media owners; and
* former heads of COI and the Government Communication profession.

Read More