Ford Motor to initiate its marketing campaign for the Ford Explorer subsequently week through an strange venue: Facebook.
Ford's global marketing chief Jim Farley said Tuesday that as a substitute of launching the new sport utility vehicle at an auto show, it will be introduced on Facebook and in online ads starting Monday. The company also plans events in quite a lot of cities.
Farley said marketing of the new Ford Fiesta, which also was finished mostly online, encouraged the company to walk around new methods.
In 2011 Ford Explorer goes on sale later this year. Pricing has not yet been announced. The launch is extremely significant to Ford, since the Explorer has brawny name recognition. Farley says it's the second most recognized Ford vehicle after the F-150 pickup.
Ford's global marketing chief Jim Farley said Tuesday that as a substitute of launching the new sport utility vehicle at an auto show, it will be introduced on Facebook and in online ads starting Monday. The company also plans events in quite a lot of cities.
Farley said marketing of the new Ford Fiesta, which also was finished mostly online, encouraged the company to walk around new methods.
In 2011 Ford Explorer goes on sale later this year. Pricing has not yet been announced. The launch is extremely significant to Ford, since the Explorer has brawny name recognition. Farley says it's the second most recognized Ford vehicle after the F-150 pickup.
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