Google sees share of search market slip in June

Google remain the leading US search engine in June, regardless of a 1.1 per cent refuse in its owner market share.

The newest information from comScore demonstrate that the company’s sites, which comprise YouTube, handle 62.6 per cent of query from internet users at home, work and university locations throughout the month, down from 63.7 per cent in May.

Yahoo! and Microsoft, which intend to challenge Google in the pay per click marketing arena through their Search Alliance, both saw their market shares boost by 0.6 per cent.
Yahoo! sites handle 18.9 per cent of query in June, while Microsoft accounted for 12.7 per cent.

According to comScore, the increase is down to the companies’ use of "contextual search approaches that tie contented and interconnected search results together". Overall, comScore alleged Americans carried out 16.4 billion online searches all through the month, up three per cent on May. Of these, 10.2 billion were conducted through Google sites, 3.1 billion through Yahoo! and 2.08 billion through Microsoft.