Zoozoos take a fracture, impersonate does the deception for Vodafone

The effortless, blameless and humorous acts of the alien-like white, egg-headed creatures with balloon bodies created a phenomenon in the Indian advertising industry named Zoozoos

With more than six lakh fans on public networking site Facebook and lakhs of views on YouTube, their reputation, however, has unsuccessful to take a dip ever since they invaded television screens during the 2009 IPL matches.

We love them but at the same time, we didnt want to get rhythmic with them," the adman known as the father of the Zoozoos said.

The Zoozoos, whose main slogan was to platform the various value added services that the company provides, were not deemed fit to transport the new advertising message of the brand.

Vodafone Essar Indias vice president, Anuradha Aggarwal, indicated that the Zoozoos were rested lest a exhaustion factor might work against them."The Zoozoos will not be phased out. The consumers have a lot of love for them. They will not go anywhere, we will keep them alive," Aggarwal said when asked whether the company would bid farewell to them.

The company , however, is tight lipped on when will the old Zoozoos be back on television screens to entertain people.

To bring a fresh look to the brand and to be in touch with changed target audiences, many brands have earlier killed their popular mascots.

After taking the nation by tempest last year, the cute Zoozoos in Vodafones ad are leisurely losing out on their innovation factor foremost to the foreword of an animated parrot in the telecom giants latest commercials