Google has invested in Trada, establish that make it easier for small businesses to buy search ads by “crowdsourcing” the work. The company ready its own announcement on Wednesday, confirming it has closed a $5.75 million series C financing, led by Google Ventures, with contribution from beginning investor Foundry Group.
Trada, based in Boulder, Colo., places look for ads on Bing, Yahoo and Google. Company officials supposed that the funding will be used to increase speed the development of Trada’s marketplace to hand out international markets, grow its agency model and diversify beyond paid search into other types of online advertising, such as display.
Trada is a marketplace that matches search engine marketing experts with businesses in need of their expertise. The experts could be freelance marketing professionals or people who work at ad agencies and desire to pick up some money on the side. Since publicly launching in March, Trada has increased the number of businesses running campaigns in its marketplace nearly 300 percent, to more than 200. The quantity of paid search experts in the marketplace has doubled to nearly 500, according to Trada officials.
“The businesses using Trada are typically those that spend between $5,000 and $50,000 a month on search marketing somewhere in between a neighborhood dry cleaner and a big company that has its own experts on staff,” blogged by Cain Miller. “
Customers include the New England Patriots ProShop and Ties.com. A quarter of Trada’s business comes from ad agencies using the service on behalf of their clients.” The online search giant’s undertaking capital arm is production a multi-million-dollar venture in an online marketing startup.
Trada, based in Boulder, Colo., places look for ads on Bing, Yahoo and Google. Company officials supposed that the funding will be used to increase speed the development of Trada’s marketplace to hand out international markets, grow its agency model and diversify beyond paid search into other types of online advertising, such as display.
Trada is a marketplace that matches search engine marketing experts with businesses in need of their expertise. The experts could be freelance marketing professionals or people who work at ad agencies and desire to pick up some money on the side. Since publicly launching in March, Trada has increased the number of businesses running campaigns in its marketplace nearly 300 percent, to more than 200. The quantity of paid search experts in the marketplace has doubled to nearly 500, according to Trada officials.
“The businesses using Trada are typically those that spend between $5,000 and $50,000 a month on search marketing somewhere in between a neighborhood dry cleaner and a big company that has its own experts on staff,” blogged by Cain Miller. “
Customers include the New England Patriots ProShop and Ties.com. A quarter of Trada’s business comes from ad agencies using the service on behalf of their clients.” The online search giant’s undertaking capital arm is production a multi-million-dollar venture in an online marketing startup.
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