Shopper Marketing

Shopper marketing brand marketing in retail environment. It includes category management, displays, sales, packaging, promotion, research and marketing . Shopper marketing is not incomplete to in-store marketing behavior, a common and highly inaccurate supposition that impair the spread of any industry definition.

Shopper marketing must be part of an overall incorporated marketing loom that consider the opportunity to drive consumption and identify the shopper that would need to purchase a brand to enable that expenditure. These shoppers need to be understood in terms of how well they construe the needs of the consumer, what their own needs as a shopper are, where they are likely to shop, in which stores they can be influenced in, and what in-store activity influences them.

Shopper marketing is deep-seated in consumer marketing and the principles of consumer marketing often apply to shopper marketing. For instance, shopper marketing refers to the marketing spur reaching the shopper, which is based on an understanding of the shopper’s buying behaviour. Like the conventional marketing mix, shopper marketing can be divided into four P's: product; price; place; and promotion.