B2B Marketing & Lead Generation predictions for 2011!

Lead generation is an intrinsic part of each B2B organization, without this activity it is not possible to keep a business up and running. 2010 saw several interesting trends in the space of B2b online Marketing and Lead generation.

According to a current eMarketer report, in 2010 marketers put more money into online advertising than newspapers, with online marketing budgets touching a whooping $26 billion.

The year also saw, B2B marketers taking to social media with a vengeance, according to a study by Biz Report, 86% of B2B firms today are using social media, compared to 82% of B2C outfits. This is in line with Outsell’s ‘Annual Advertising and Marketing Study 2010′, where it stated that B2B Marketing spending on social networking sites would increase 43.3% in 2010.

Insurance Claim Industry-2011 Online Marketing Specials

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Localisation and Good Copywriting Keys to Online Marketing in 2011

One online marketing expert has made his predictions for the major areas of interest in the sector set to dominate the New Year.

Hit Search founder Andrew Redfern said that copywriting skills will become “more important than ever” in 2011 as quality of content starts to be the decider in many online advertising campaigns.

He said that marketing teams will have to raise the bar when it comes to their knowledge skills, as they respond to the increasingly fragmented nature of the online marketing arena.

A third area in which online marketing is due to develop is in terms of planning, he went on. The new ability on search engines such as Google to carry out localised searches and focus on cross-platform resources, ­­­means that online advertising campaigns will need to be better integrated over the next 12 months if they are to be successful.

Google Adwords and Adsense, Marketing Assistance for Online Business

Google Adwords and Adsense are two of the services that Google offers to businesses both offline and online. Their inclusion in any marketing campaign can generate a lot of revenue for very little investment. Even if you own a small business in a small community, you can still become global using Google Adwords and Adsense.

This is a service that allows a member (anyone can sign up), to advertise on websites across the internet. You can use as much money as you like, setup your marketing campaign based on a budget, days you want it to run and even how much you want to spend on each click that you get. PPC, or pay per click is how advertisers get websites to display their ads, they pay the websites, through Google and Google Adwords.

Online marketing budgets near $26 billion in 2010

According to a latest report from eMarketer, internet advertising expenditures reached nearly $26 billion in 2010, further highlighting the importance of B2B online marketing.

For the first time, internet-based channels have exceeded spend devoted to traditional newspaper marketing. The source reports that online marketing expenditures hit $25.8 billion during 2010, while newspaper budgets shrank to $25.7 billion. This is a tremendous difference from previous year, when companies spent nearly $5 billion more on newspapers ($27.6 billion) than the web ($22.7 billion.)

The gap between the two formats is only expected to develop. The source predicts that in 2011, online marketing spend will reach $28.5 billion, while newspapers will trail by nearly $4 billion at $24.6 billion.

Online Business Booming This Holiday Season

Is it a sign of an improving saving or just better marketing? There are plenty of theories, but one apparent fact, online retailers are booming this holiday period compared to previous year. Online business is up by a whopping twelve percent over the holiday season in 2009.

The big promotion days saw some of the biggest growth. Cyber Monday was up 16%, and December 17th, which retailers this current year dubbed, Free Shipping Day," saw a 61% jump compared to that day in December a year ago.

This past week saw even more growth, about 14% compared to previous year. The people lugging the boxes are noticing.

Twitter Marketing Textbook Style

Twitter Marketing is currently available to each one with the launch of Textbook Twitter Marketing, a video course offering full tuition on the subject. With Twitter being the 11th most visited site online, more and more business owners are turning to the site on a daily basis to try and assist with their marketing efforts. But a lack of knowledge, combined with a saturation of poor quality marketing is turning many people away from an otherwise lucrative method of generating traffic.

Twitter opening a base in the UK would make 'perfect sense'

That is according to Justin Cooke, chair of the British Interactive Media Association, who said that having a base in the UK would make "just right sense" for Twitter and would help them "establish a stronghold into Europe and beyond".

Previous this week the Daily Telegraph reported that Prime Minister David Cameron and Mayor of London Boris Johnson released a personal plea to Twitter to create a new European HQ in the UK.

The move could see a number of businesses working closely with Twitter, helping them to develop their online marketing campaigns.

Mr Cooke added that a move to the UK by the micro blogging site could also help make a more technology-educated nation.

Small Businesses Using Online Tools For Marketing

Small businesses have been using social networking tools more than ever before, according to a latest survey by an online marketing group.

While word-of-mouth was at the top of the list, with 90.6 percent of people saying that the form was very main, online tools were found to be more important than ever, according to the poll conducted by Constant Contact. Sixty-eight percent said that their site was very important, while 58.6 percent felt the same way about email marketing.

"Small businesses are also slower to adopt social media, in part because many of them lack a strong web presence to start with," wrote Debra Aho Williamson for eMarketer.

Local Online Marketing: Google Places Becomes Very Important

Everyone currently and then, like a bird pooping on your favorite shirt, something happens and you must adapt to the circumstances. The novel idea of walking under that huge tree doesn’t seem so smart anymore, you won’t leave banana peels on the floor if you slip and drop, and you’ll stop ignoring Google Places when you realize how main the platform truly is.

When it comes to online marketing, companies that rely on local clients absolutely must have a Google Places account. I suggest going for the win and signing up for the “Tags” as a way to boost exposure and raise click-throughs. Tags are fundamentally features that provide improved exposure by displaying additional information about one’s business — featured website link, coupon, live update from business owner, etc. They’re an excellent technique to stand out from the crowd.

Mobile sites may be be better than apps for online marketing services

Internet marketing services looking to take advantage of the growing numbers of mobile shoppers may find a site optimised for the platform could be better than an app, one expert has stated.

Econsultancy's senior reporter Graham Charlton said that, while recognised brands could appeal to an existing consumer base with apps, the same may not be true for less established names.

Companies that rely on customers finding their services through search engines may attract more customers if they have a well-designed mobile website that can be easily used by people searching through their smartphone, he explained.

Vietnam has big potential in online marketing: Google

A representative of Google in South East Asia shared his optimistic view on Vietnam market in a seminar on export solutions and online marketing on Wednesday, citing the increasing number of Internet user in the country.

Ghislain Le Chatelier told the seminar “Export Solutions and Online Marketing Applications for enterprises” that he saw big potential in the market where internet users are growing rapidly to around 26 million internet users currently.

The head of Online Sales and Operations for South East Asia of Google said that e-commerce that is growing fast in Vietnam will also support the online marketing and advertising.

“I’m very optimistic with the trends that more and more people are going to do their exports online,” he said the seminar held by the Emerald Consulting in HCMC on Wednesday.

SEO is the 'shop window' for online marketing

Search engine optimisation (SEO) is the "shop window" for engaging customers online and its value for businesses cannot be underestimated.

That is according to Gemma Greaves, marketing director at The Marketing Society, who added that SEO has become a "key tactic" in online marketing strategies now.

Zenith Optimedia's forecast previous this week that online advertising expenditure is set to grow three times quicker than the whole advertising market over the next three years.

Online ad revenues continue growth in 2010

Firms are seeing greater revenue from their B2B online marketing initiatives, according to a current report from eMarketer, highlighting the importance of internet-based communication channels to brands.

Internet ad revenue exploded during 2010, with eMarketer predicting a 13.9 percent growth over the last year. The firm anticipates this trend will continue, with online marketing expenditures increasing by double digits for the next four years and surpassing $40 billion by 2014.

Online marketing

Marketing as we have always known it is slowly coming to an end. When you think of the word marketing you are probably thinking about costly newspaper and magazine ads, billboards, radio, television and the works. Although these marketing tools can still be very successful, you might just want to begin opening yourself up to the online world. Millions of people search the internet daily for businesses or merely just socialising with friends and family. The fact of the matter is that if you do not have an online presence, people might be missing your product and as every generation becomes more technologically inclined online marketing is the way to go.

There are quite a few different ways of online marketing. One of the most popular trends these days are to use social networking portals like Facebook and Twitter to get to the literally millions of daily users. By being active on these social networks you will always be "top of mind" when these people, friends and family come to that inevitable moment in their lives where they either require your service or know someone else who could benefit it.

Massive Passive Profits for Effortless Internet Marketing

Massive Passive Profit brings trust for those who are already desperate to earn money from their online marketing efforts. As well as for those you want to enter the marketing world even without internet marketing knowledge and for those who have been trying different internet marketing techniques but still end up with negative results.

How can this be possible? Bill McRea and Mike Williams designed the Massive Passive Profit Software to automate the processes in internet marketing. Both creators of the software claim the application to be an autopilot as it builds a site with necessary themes and plug-ins, builds the content, builds up links and sets up the monetization system to monitor earnings from the website.

Then what should the website owner do? Just let the software do the task while waiting for the cash to flow. This is where the term passive profit rooted. You are passive as a marketer for you are not really doing any marketing efforts and yet, you are getting overwhelming traffic to your site bringing in more profits than you can imagine.

Email, Social Media Level Playing Field For SMBs

If social media is online marketing's present marquee star, email is its veteran performer: It may not generate the headlines, but it dutifully shows up for work every day. The tactic has often appealed to small and midsize businesses (SMBs) because of its relatively low expenses (compared with, say, print or TV) and scalability.

Email can be an valuable, cost-efficient way to reach an audience of 5,000 or 5 million, depending on the budget and the business, while a full-page ad in USA Today is, well, a complete page ad in USA Today -- a very visible pulpit, if you can afford it, but one less likely to suit resource-constrained SMBs or their particular markets.

FTC proposes Do Not Track tool for Web marketing

Federal regulators are proposing to create a "Do Not Track" tool for the Internet so that people could avoid marketers from tracking their Web browsing habits and other online activities in order to target advertising.

The proposal, inspired by the government's existing "Do Not Call" registry for telemarketers, is one of a series of recommendations outlined in a privacy statement released Wednesday by the Federal Trade Commission. The report lays out a broad framework for protecting consumer privacy both online and offline as personal data collection becomes ubiquitous — often without consumer knowledge.

The FTC trust the report will help guide the marketing industry as it develops self-regulatory principles to define acceptable corporate behavior and inform lawmakers and other policymakers as they draft new rules of the road to protect privacy. The FTC has limited authority to write those rules itself, so new regulations would likely need congressional action.

Protecting consumer privacy, the agency says, is critical as marketers — mainly online marketers — are analyzing the websites consumers visit, the online links they click, Internet searches, online and offline purchases, the physical locations of mobile phones and other wireless devices and all sorts of personal information disclosed on social networking sites.