Firms are seeing greater revenue from their B2B online marketing initiatives, according to a current report from eMarketer, highlighting the importance of internet-based communication channels to brands.Internet ad revenue exploded during 2010, with eMarketer predicting a 13.9 percent growth over the last year. The firm anticipates this trend will continue, with online marketing expenditures increasing by double digits for the next four years and surpassing $40 billion by 2014.
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