Small businesses have been using social networking tools more than ever before, according to a latest survey by an online marketing group.While word-of-mouth was at the top of the list, with 90.6 percent of people saying that the form was very main, online tools were found to be more important than ever, according to the poll conducted by Constant Contact. Sixty-eight percent said that their site was very important, while 58.6 percent felt the same way about email marketing.
"Small businesses are also slower to adopt social media, in part because many of them lack a strong web presence to start with," wrote Debra Aho Williamson for eMarketer.
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