One online marketing expert has made his predictions for the major areas of interest in the sector set to dominate the New Year.Hit Search founder Andrew Redfern said that copywriting skills will become “more important than ever” in 2011 as quality of content starts to be the decider in many online advertising campaigns.
He said that marketing teams will have to raise the bar when it comes to their knowledge skills, as they respond to the increasingly fragmented nature of the online marketing arena.
A third area in which online marketing is due to develop is in terms of planning, he went on. The new ability on search engines such as Google to carry out localised searches and focus on cross-platform resources, means that online advertising campaigns will need to be better integrated over the next 12 months if they are to be successful.
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