Search engine optimisation (SEO) is the "shop window" for engaging customers online and its value for businesses cannot be underestimated.That is according to Gemma Greaves, marketing director at The Marketing Society, who added that SEO has become a "key tactic" in online marketing strategies now.
Zenith Optimedia's forecast previous this week that online advertising expenditure is set to grow three times quicker than the whole advertising market over the next three years.
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