Mobile sites may be be better than apps for online marketing services

Internet marketing services looking to take advantage of the growing numbers of mobile shoppers may find a site optimised for the platform could be better than an app, one expert has stated.

Econsultancy's senior reporter Graham Charlton said that, while recognised brands could appeal to an existing consumer base with apps, the same may not be true for less established names.

Companies that rely on customers finding their services through search engines may attract more customers if they have a well-designed mobile website that can be easily used by people searching through their smartphone, he explained.