Analytics experts and data scientists say that big data from multi-structured data sources are having the greatest impact on business applications for digital marketing optimization, according to a webcast survey conducted by Teradata /quotes/zigman/480716/quotes/nls/tdc TDC -0.42% , the analytic data solutions company.
The survey of quantitative analysts and experts followed a live Teradata-Aster Data webcast with guest speaker IDC Vice President Dan Vesset: "Big Data Analytics Comes of Age: Unlock the Power of Multi-structured Data" which covered the market forces driving the need for next-generation analytic platforms. The program, available online, also covers best practices among leading organizations and example use cases on big data for digital marketing optimization, social network and relationship analysis, fraud prevention, and applications from machine-generated data.
"Businesses everywhere are feeling the impact of the big data revolution and specific types of multi-structured data are driving new business opportunities," said Randy Lea, vice president, Teradata's Aster Center of Innovation. "To get value from big data, 'quants' or data scientists are becoming analytic innovators who create tremendous business value within an organization, quickly exploring and uncovering game-changing insights from vast volumes of data, as opposed to merely accessing transactional data for operational reporting."
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The survey of quantitative analysts and experts followed a live Teradata-Aster Data webcast with guest speaker IDC Vice President Dan Vesset: "Big Data Analytics Comes of Age: Unlock the Power of Multi-structured Data" which covered the market forces driving the need for next-generation analytic platforms. The program, available online, also covers best practices among leading organizations and example use cases on big data for digital marketing optimization, social network and relationship analysis, fraud prevention, and applications from machine-generated data.
"Businesses everywhere are feeling the impact of the big data revolution and specific types of multi-structured data are driving new business opportunities," said Randy Lea, vice president, Teradata's Aster Center of Innovation. "To get value from big data, 'quants' or data scientists are becoming analytic innovators who create tremendous business value within an organization, quickly exploring and uncovering game-changing insights from vast volumes of data, as opposed to merely accessing transactional data for operational reporting."
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