Social media is here to stay, and just like the former regime has realized it, so should you. Business Today brings you a few ideas to market yourself via your favorite social networks. By Nadine El Sayed
If there is one thing the past seven months has taught us, it is just how powerful social media can be. Businesses were quick to notice too — in less than a month, almost every company worth its salt launched a Twitter or Facebook page. The advent of social media has pushed companies to become more creative as well. Instead of a traditional ‘invite the press and hope for a review of your new products’ PR stunt, Nokia held a press conference solely for the movers and shakers of the blogging world to publicize its new Nokia E7 smartphone a few months ago.
If you’re already a big shot in the business world, new to entrepreneurship or just interested in selling the occasional pie here and there, it’s time to tap into the world of online marketing, and more specifically, social media marketing to get your message across. Here are a few marketing ideas to reach out to your customers online without losing your mind — or potential new clients.
Identify your target market
Social networks are open to everyone — everyone who can afford internet access, that is. Consequently, it is only good for reaching a certain target market. To start with, you need to identify who you want to connect with and then find out if those same people are online.
Read More
If there is one thing the past seven months has taught us, it is just how powerful social media can be. Businesses were quick to notice too — in less than a month, almost every company worth its salt launched a Twitter or Facebook page. The advent of social media has pushed companies to become more creative as well. Instead of a traditional ‘invite the press and hope for a review of your new products’ PR stunt, Nokia held a press conference solely for the movers and shakers of the blogging world to publicize its new Nokia E7 smartphone a few months ago.
If you’re already a big shot in the business world, new to entrepreneurship or just interested in selling the occasional pie here and there, it’s time to tap into the world of online marketing, and more specifically, social media marketing to get your message across. Here are a few marketing ideas to reach out to your customers online without losing your mind — or potential new clients.
Identify your target market
Social networks are open to everyone — everyone who can afford internet access, that is. Consequently, it is only good for reaching a certain target market. To start with, you need to identify who you want to connect with and then find out if those same people are online.
Read More
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