Ecommerce businesses attempting to develop new ways to promote their brand could try mobile and video advertising as part of their online marketing strategy.
New figures released by market research company comScore revealed that 63.1 per cent of video streaming viewers were exposed to internet campaigns during June.
In the same period, 25.4 per cent stated that they had witnessed an advert while browsing online content or using an application on their mobile device, with 95.3 per cent of fixed-line users recalled seeing the promotional tools.
Mike Shaw, director of comScore Marketing Solutions, asserted that both video and mobile had emerged as vital channels for advertisers in order to reach modern consumers.
"While the penetration for video and mobile advertising has not yet reached the level that it has for online display advertising, it is likely that the penetration for these will only grow," he added.
This news comes after internet giant Google announced the launch of a daily deal online advert, representing the first time the company has featured anything but the search engine on its homepage.
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New figures released by market research company comScore revealed that 63.1 per cent of video streaming viewers were exposed to internet campaigns during June.
In the same period, 25.4 per cent stated that they had witnessed an advert while browsing online content or using an application on their mobile device, with 95.3 per cent of fixed-line users recalled seeing the promotional tools.
Mike Shaw, director of comScore Marketing Solutions, asserted that both video and mobile had emerged as vital channels for advertisers in order to reach modern consumers.
"While the penetration for video and mobile advertising has not yet reached the level that it has for online display advertising, it is likely that the penetration for these will only grow," he added.
This news comes after internet giant Google announced the launch of a daily deal online advert, representing the first time the company has featured anything but the search engine on its homepage.
Read More
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