According to some search engine optimization experts, many people using this form of online marketing set their sights too high and should settle for more attainable goals.
In an article for Search Engine Watch, Mark Jackson writes that simply having the No. 1 keyword ranking on Google searches isn't as important as people think. He says that even if a company gets the premium spot, it could change due to the search company adjusting its algorithm.
"Though everyone has one of those keywords that they salivate over, a solid, long-lasting presence in the search engines is one in which your presence is balanced across a number of keywords," Jackson wrote for the website. "A 'goal' should be increasing traffic and – at the end of the day – growing your business (more leads, more sales, and ROI)."
According to AOL's head of SEO, Simon Heseltine, it's important for firms to get to know how Google's algorithm works and adjust content to fit it more effectively. In an interview with Tech Journal South, Heseltine said even minor changes could have a major impact.
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In an article for Search Engine Watch, Mark Jackson writes that simply having the No. 1 keyword ranking on Google searches isn't as important as people think. He says that even if a company gets the premium spot, it could change due to the search company adjusting its algorithm.
"Though everyone has one of those keywords that they salivate over, a solid, long-lasting presence in the search engines is one in which your presence is balanced across a number of keywords," Jackson wrote for the website. "A 'goal' should be increasing traffic and – at the end of the day – growing your business (more leads, more sales, and ROI)."
According to AOL's head of SEO, Simon Heseltine, it's important for firms to get to know how Google's algorithm works and adjust content to fit it more effectively. In an interview with Tech Journal South, Heseltine said even minor changes could have a major impact.
Read More
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