Selling loads of fresh fruit and vegetables isn’t just for wholesale farmers anymore. Small produce growers are marketing their goods, too, at farmers’ markets and beyond.
Whether they are veteran wholesalers or beginners who just fell off the turnip truck, they are the target audience for the Oklahoma Market Garden School, a series of marketing classes that will be taught in Muskogee for the next two months.
“This is really targeted to people who grow fresh fruits and vegetables and sell to direct markets off their farm,” said Lynn Brandenberger, an Oklahoma State University food crops extension and research specialist.
However, the classes are designed to appeal to a variety of growing enthusiasts.
They include Adele Healey of Tulsa, a self-described “beginner” who attended Thursday’s initial session, taught by Dr. Merritt Taylor, the director of OSU’s Kerr Center for Sustainable Agriculture.
“We’re considering gardening for our family’s needs and whether we can help other people in the process,” Healey said. “They said this class is both for beginners and those already established in business.”
The classes cover a range of topics, with a different instructor for each. The topics will include soil and fertilizer management, fruit and nut production, crop establishment and irrigation, vegetable crop production, pest management, season extension techniques, and food safety and marketing.
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Whether they are veteran wholesalers or beginners who just fell off the turnip truck, they are the target audience for the Oklahoma Market Garden School, a series of marketing classes that will be taught in Muskogee for the next two months.
“This is really targeted to people who grow fresh fruits and vegetables and sell to direct markets off their farm,” said Lynn Brandenberger, an Oklahoma State University food crops extension and research specialist.
However, the classes are designed to appeal to a variety of growing enthusiasts.
They include Adele Healey of Tulsa, a self-described “beginner” who attended Thursday’s initial session, taught by Dr. Merritt Taylor, the director of OSU’s Kerr Center for Sustainable Agriculture.
“We’re considering gardening for our family’s needs and whether we can help other people in the process,” Healey said. “They said this class is both for beginners and those already established in business.”
The classes cover a range of topics, with a different instructor for each. The topics will include soil and fertilizer management, fruit and nut production, crop establishment and irrigation, vegetable crop production, pest management, season extension techniques, and food safety and marketing.
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