Let's face it, most people don't like online ads, are not interested in ads and do not click on ads.
Need some proof?
• According to the Pew Project for American Journalism annual report for 2010, the vast majority of Internet users, 79%, say they never or rarely had clicked on an online advertisement. They don't mind them. They simply ignore them.
• Click-through rates on Facebook ads only averaged 0.05% (5 clicks per 10,000 ads) in 2010.
• According to Comscore and Starcom research, 8% of internet users account for 85% of all clicks on display ads. So, when marketers use ads they miss most of their potential customers.
Do you know why? The reason is simple: Readers come for editorial content, not for the ads. I want you to try thinking of yourself. When you go online, do you go for advertisements or for editorial content? Do you click on ads or on editorial links?
Then why online marketers continue to use ads as the main way to reach their target audience, and why publishers continue to use ads as the main way to monetize their content? It's because online marketers and publishers copied the way offline newspapers monetize content - ads.
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Need some proof?
• According to the Pew Project for American Journalism annual report for 2010, the vast majority of Internet users, 79%, say they never or rarely had clicked on an online advertisement. They don't mind them. They simply ignore them.
• Click-through rates on Facebook ads only averaged 0.05% (5 clicks per 10,000 ads) in 2010.
• According to Comscore and Starcom research, 8% of internet users account for 85% of all clicks on display ads. So, when marketers use ads they miss most of their potential customers.
Do you know why? The reason is simple: Readers come for editorial content, not for the ads. I want you to try thinking of yourself. When you go online, do you go for advertisements or for editorial content? Do you click on ads or on editorial links?
Then why online marketers continue to use ads as the main way to reach their target audience, and why publishers continue to use ads as the main way to monetize their content? It's because online marketers and publishers copied the way offline newspapers monetize content - ads.
suit separates
Diamond Studs
Read More
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