Online advertising market: Heading for shakeout

The crowded advertising technology sector may be about to shake out some losers.

With north of 150 companies -- according to consultant and investment banker Luma Partners -- in the relatively new online advertising industry, there are simply too many competitors seeking too much of a return on capital.

Add in a drop-off in potential buyers and a declining appetite for public offerings, and the online advertising sector is due to stall, industry players and backers say.

"It's just not a big enough market for all the money invested," said Will Margiloff, chief executive officer of Ignition One, the digital marketing technology unit of Japanese ad agency Dentsu.

"That is a real challenge -- VCs and private equity guys are trying to figure out how to jump on the ad tech bandwagon and are really grasping. There can't be six or seven category leaders."

To Margiloff, the problem is that some of these companies frequently have more money invested in them than revenue potential, and often the revenue opportunity involves a more service-oriented action such as sales rather than a unique technological capability.

"The valuations that you see are more the heyday of the Right Media sale to Yahoo -- 10 times revenue," said Margiloff about Yahoo's $680 million purchase in 2007 of the remaining 80 percent stake in the company that it did not already own. "That is not reality ... Two to three times revenue is more realistic."

Alternative Health News

Read More

Yahoo7 launches new online ad formats

Yahoo7 has launched a new choice of online ad formats that tap into its messenger and mailbox services.

The new innovations, seen for the first time in the Australian market, will give advertisers the chance to insert ads within the messenger service which will project a five second ad over the top of messenger in a bid to prompt users to go to a larger panel ad.

Yahoo has also launched a mailbox takeover service which will run over the "email sent'' page pages within Yahoo's email service.

A small "email sent'' message will appear on the page, with the rest of the screen devoted to advertising.

Damon Scarr, commercial director at Yahoo7 said that the new formats were aimed at helping advertisers tap into consumer engagement with mail and messenger services.

Alternative Health News
Read More

Getting Social Traffic on the SERPs Without SEO

It’s coming up on a year since Matt Cutts announced that social signals are absolutely used as ranking factors for your content, but that’s not what I’m going to talk about here i’m going to talk about other ways that social can drive organic traffic to your site outside of links being retweeted or publicly shared by influencers.
Personalization

If you perform a search on Google for SEO, you’ll see something similar to the image below (I stripped out the paid ads). Note the position of the various results, especially the third result with is for a completely different definition of SEO.

It looks a bit different. Suddenly there are people that I’m connected to with my Google account showing up under results they’ve indicated that they like, through some form of sharing.

The first two results are the same, but Aaron Wall’s site SEOBook.com, which was sitting in fifth when I wasn’t logged in, is now third for me. In fourth I now see the SEOmoz.org home page. When I wasn’t logged in, there were articles from SEOmoz in 9th and 14th, but their home page wasn’t showing until 21st position, way down the SERPs. Thanks to Keri there’s a much higher chance that I would click on it with it being 17 places higher than it normally ranks.

Alternative Health News

Read More

Muammar Gaddafi dead as Libya celebrates end of a tyrant

1.46pm: With Gaddafi dead, what next for the Arab Spring uprising? Latrobe University international relations lecturer Luca Anceschi writes while the movement has been effective in bringing down unwanted regimes, it has failed to translate the basic claims of different uprisings into new political order. With the death of Gaddafi, the future of the 2011 Arab uprising is at a crossroad.

1.12pm: From his all-female bodyguards to his eccentric outfits to his golden gun, Libyan dictator Muammar Gaddafi was every bit the James Bond villain. Read how the boy born to Bedouins in 1942 rose to become one of the most feared, and powerful, figures in the Middle East.

12.55pm: Gaddafi, Qaddafi, Gadhafi, Qazzafi, Qadhdhafi, Qaththafi, Gadhdhafi, Khadafy? The ex-Libyan dictator has long been a Google search nightmare, due to the seemingly countless ways you can spell his name .

According to the Associated Press, it seems no one can pin down the spelling of his surname using the English alphabet. It's not just media organisations: Even official Libyan government documents vary widely in rendering his name in Latin letters.

Fairfax Media and Australian Associated Press use Gaddafi, while the Agence France-Presse style is Kadhafi and the US Associated Press goes with Gadhafi.

Alternative Health News

Read More

Over 2,000 People are Talking About Internet Marketing Company on the Facebook Platform

Internet Marketing Company announced today that over 2,00 people are talking about the company on the Facebook Platform. To be exact, 2,049 people have mentioned the marketing company on the social-networking site's page for the Internet Marketing Company. The company has created a page on the platform, and interested parties can visit the page, read about the company, and then can choose to click 'Like' on the Facebook Platform page to be able to follow the company's news, or mention the company in one of their posts. Users who have logged onto the page to check out what the company is all about, have seen that they provide SEO services,link building services along with reputation management and other services.

"We are delighted to see that word about our internet marketing company is spreading through Facebook because members are taking about us on the platform," said Russell Rabichev, Marketing Director of the Internet Marketing Company.

Facebook gives everyone the power to share with the people they care about, making the world more open and transparent. Facebook users communicate and share information through the social graph, the network of connections and relationships between people. Facebook gives companies and the developer community access to the social graph through Facebook Platform. Using a rich set of tools and online services, developers can build applications that are deeply integrated into the Facebook website. Millions of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people's lives.

Read more:

Video Marketing Services Offered by a Leading Internet Marketing Company

WL Marketing, a leading SEO and Internet marketing company, has just announced that they will now be offering video marketing services too. This is very good news for all those web businesses that want their videos to be out there on the Internet.

Online video marketing is in boom these days. In fact, experts opine that this is the fastest growing form of advertisement today, particularly on the Internet. Hundreds and thousands of people are today looking up YouTube, Google Videos, Yahoo Video, MetaCafe, Hulu, Daily Motion and others. According to statistics, video marketing grew at an astounding rate of more than eight hundred percent over the last three years. This is however just a start, as more and more people are visiting these video websites to see the latest submissions.

This offers a unique opportunity to web businesses. If you can distribute your online videos, you can make them find your website. All you have to do is just start your channel at these popular video websites. It is easy. You can inform people about your business and services or products. It is definitely a channel that can give your website a lot of web traffic. Video marketing not only brings web traffic from these video websites, but it also boosts their overall search engine ranks. Remarkable videos can help you convert prospects into customers. This is a growing industry that no serious business can ignore any more.

Alligator boots

Read More

When Business Intelligence Analyses Online Marketing

To do so, they have developed the Online Marketing Intelligence Pack, tool with which users will be able to extract value from the data generated in Social Networks such as Facebook or Twitter, and analyze it together with the information provided by Google Analytics, turning it into relevant information.

The presentation of this new feature in the BI field will take place next October 19, and as usual in this technological company, the event will be held online, allowing people from all over the globe attend.

With this advance in the Enterprise software industry companies will have the full power of Business Intelligence serving their Online Marketing strategy, providing them information about the performance of their online marketing campaigns, motorization of the key indicators from Facebook, Twitter and Google Analytics, representing these results in predefined and customized reports and dashboards.

But without any doubt, this new tool’s most remarkable feature is the possibility of integrating this data with other from any internal software to gain a whole new level of analysis, as examples:

Alligator boots

Diamond Studs

Read More

SEO Company offering Internet website marketing Services

The simple fact about an SEO Company offering affiliate marketing services should end up being exciting enough to ignite a sense of intrigue in you.

The simple fact about an SEARCH ENGINE OPTIMISATION Company offering affiliate marketing services should end up being exciting enough to ignite a sense of intrigue in you. The first factor one does immediately after running across a proposal in this way is checking out and about the features the company promises to provide. Online marketing services and online marketing services offered by an SEO Organization contain these schedule features:

1. Search Engine Popularity Management
2. Online Brand Managing
3. Organic Search Powerplant Optimization
4. Pay per Click Management
5. Link Building
6. Social Media Marketing
7. Website Evaluation
8. Banner Creation
9. Email Marketing

All these functions categorically ensure solutions are promoted well on-line and people get the hang of them.

There are a few more important facets associated with somekeyword and affiliate marketing services offered through the SEO Company, including manual directory submissions, article submissions, forum posting, social book noticing, Press Releases, one way along with reciprocal link creating etc. The features make online marketing a very interactive course of action, with more plus much more people getting to know about the services and products offered.

An SEO Firm like Unwired Offers never supports detrimental features like url farms and -spam-indexing'. The solutions are economical and according to the target audience the business enterprise aims to indulge, the solutions are generally packaged accordingly.

Alligator boots

Diamond Studs

Read More

Internet Marketing Company Announces an Increase in the Search for Keyword "no medical exam term insurance"

Internet Marketing Company , an experienced leader in search engine optimization and purchasing life insurance online, announced today an increase in the search for the keyword "no medical exam term insurance." The internet marketing company keeps track of searchable keywords related to the site, and this term has had a 15% increase in searches in the last two consecutive quarters. This has, in turn, showed an increase in clients who are looking to purchase term life insurance without medical exam. The company is involved in search engine optimization, search engine marketing, and online marketing services. The search engine optimization specialists of Internet Marketing Company deliver measurable results and maximum return on investment (ROI).

"We are thrilled to see that customers are taking it upon themselves to research ways to purchase life insurance," said Russell Rabichev, Marketing Director of the Internet Marketing Company.

Alligator boots

Diamond Studs

Read more:

Direct Marketing Drives Sales

Marketing has the power to influence millions with a single message. But just as incorrect postage on a letter prevents a note from reaching its destination, the wrong channel can limit a campaign's spread and sales effectiveness.

One of the most effective channels today continues to be direct marketing. According to "The Power of Direct Marketing" report, direct marketing-driven sales are growing at a quicker pace than overall U.S. economic growth. The report, conducted biennially by the Direct Marketing Association (DMA), explores direct marketing's economic impact on the U.S. economy, highlighting historic trends, current-year estimates, and one- and five-year projections for direct marketing (DM) expenditures, sales, ROI, and employment. The 2011 research reports that digital media is showing the greatest impact on our country's rebounding economy. Total spend on digital marketing has grown by $14.5 billion since 2006, much of which can be attributed to online media. Digital channels are expected to continue to increase their share of the marketing budget, from 19 percent in 2011 to 21 percent in 2012.

Alligator boots

Diamond Studs

Read More

Top Five Tips for Mobile Email Marketing

TIP #1: THINKING ABOUT MOBILE EMAIL? FIRST, HAVE A MOBILE SITE

Mobile readers will be frustrated if they touch through from an email to a website that hasn't been adapted for mobile browser access.

Even if the site functions properly and loads in a reasonable time, navigation will be difficult, and many visitors will not have the patience to complete a purchase or other desired action.

51% of smartphone users are more likely to purchase from retailers with a mobile specific website, but despite this, 79% of the largest advertisers still do not have mobile sites. [Google Adweek Presentation]

Vendors who are not prepared with a mobile web strategy are quite literally leaving money on the table.

For more on building mobile-ready sites, read the Econsultancy Mobile Websites and Apps Best Practice Guide.

TIP #2: PREPARE FOR A QUICK GLANCE

There are no rules for what to do - but keep the small screen form-factor of emails in mind at all times.

The arts blog Hyperallergic attempts to address this problem by formatting its rich-format newsletter as a single vertical column with discretely blocked niches. There's a big eye-catching logo leader, a photo, some text, and an ad.

Alligator boots

Diamond Studs

Read More

Online Marketing Outstrips TV Advertising for the First Time

A recent report has seemingly confirmed what online marketing experts have been predicting for some time – the overtaking of TV advertising with internet advertising and marketing initiatives.

The report, published at the weekend by PriceWaterhouseCoopers and the Internet Advertising Bureau, showed that the total spend for online marketing leapt by 14 per cent in the first six months of 2011, coming to a grand total of £2.3 billion and pushing internet advertising’s share of the market up to 27 per cent.

Advertisers spent a whopping £45 million on viral videos, noting that 2.3 billion of these vids are watched every month – which is twice as much as was spent last year. As a whole, display advertising online increased its spend by 18.5 per cent year-on-year to a total of £510 million and a 23 per cent market share.

Financial institutions were the biggest spenders when it came to making the switch to online marketing, followed by supermarket chains Tesco and M&S, car giant Ford and BSkyB.

Alligator boots

Diamond Studs

Read More

Single Throw Internet Marketing to Donate Dollars for Likes

Single Throw is going pink for October. In support of Susan G. Komen For The Cure, Single Throw will be donating $1 for every individual who “likes” their Facebook fanpage and subscribes to their email list.

Single Throw will be tallying donations for the month of October. In addition to donating $1 for every Facebook Like and new subscriber, the Internet marketing consultants at Single Throw will be giving their Facebook page a pink layout.

In further support of Susan G. Komen for the Cure, Single Throw is also sponsoring Ray Catena’s All in for a Cure. All proceeds of the event will be donated to Susan G. Komen for the Cure. Catena’s Casino Night also celebrates the 30th Anniversary of Ray Catena Motor Car.

Larry Bailin, CEO of Single Throw and author of the best-selling marketing book, “Mommy, Where Do Customers Come From?”, says, “The Susan G. Komen for the Cure organization is one of the top sources of funds for the fight against breast cancer. I’m really excited to contribute to the fight and hope we can help make a difference. So everybody, get on Facebook and Like the Single Throw page.”

Alligator boots

Diamond Studs

Read More

Apple Cedes Surging India Smartphone Market to Nokia-RIM

Apple Inc., the world's largest smartphone maker, is having trouble selling iPhones in India, a market with 602 million active subscribers.

Apple, which will introduce a new iPhone version tomorrow, ships fewer handsets to the world's second-largest mobile-phone market than it does to Norway. Nokia Oyj and Research In Motion Ltd. sell more devices in India, where smartphone shipments are forecast to grow almost 70 percent a year until 2015, helping mitigate their market-share losses in the U.S. and Europe.

Sales for the world's biggest company by market value are hindered because Indian wireless carriers, which started third- generation networks this year, have yet to offer nationwide services fast enough to take advantage of iPhone features, said Gus Papageorgiou, an analyst at Scotia Capital Inc. in Toronto.

“Networks in India are just not conducive for Apple -- 3G networks aren't quite where they are in Western Europe and North America,” he said. “RIM got the right product, the right timing, the right app.”

Apple shipped 62,043 iPhones to India in the quarter ending June 30, or fewer than to Norway, Belgium or Israel, according to estimates by Framingham, Massachusetts-based researcher IDC.

Alligator boots

Diamond Studs

Read More

Single Throw Internet Marketing to Donate Dollars for Likes

Single Throw is going pink for October. In support of Susan G. Komen For The Cure, Single Throw will be donating $1 for every individual who “likes” their Facebook fanpage and subscribes to their email list.

Single Throw will be tallying donations for the month of October. In addition to donating $1 for every Facebook Like and new subscriber, the Internet marketing consultants at Single Throw will be giving their Facebook page a pink layout.

In further support of Susan G. Komen for the Cure, Single Throw is also sponsoring Ray Catena’s All in for a Cure. All proceeds of the event will be donated to Susan G. Komen for the Cure. Catena’s Casino Night also celebrates the 30th Anniversary of Ray Catena Motor Car.

Larry Bailin, CEO of Single Throw and author of the best-selling marketing book, “Mommy, Where Do Customers Come From?”, says, “The Susan G. Komen for the Cure organization is one of the top sources of funds for the fight against breast cancer. I’m really excited to contribute to the fight and hope we can help make a difference. So everybody, get on Facebook and Like the Single Throw page.”

Alligator boots

Diamond Studs

Read More

Is Your Brand Showing On Social Media?

7 Tips to Enhance Your Brand on Social Media

To build your brand encompassing the shorthand marketing messages that create emotional bonds with consumers built into your social media marketing, break it into its component parts and consider how to apply each to your social media execution and content.

1. What's your brand promise? What's the one thing your brand always delivers to your customers? It has to be easy to describe so prospects, customers, and fans remember it. Blendtec's Will It Blend videos consistently show its industrial strength blenders by humorously testing them with a variety of well-known products including iPhones and iPads in a lab setting complete with hard hats, protective eyewear, and white lab coats.
2. How is your brand positioned? Jack Trout and Al Ries taught that positioning is what you do in the mind of your prospects and consumers who own your brand. American Express Open created a social media forum for business owners to help them build their dreams. By providing premium quality, useful content their customers need, American Express helps businesses while positioning its brand.
3. What's your brand's personality? To extend this to social media, think about which social media platforms you plan to engage on. How will you engage with prospects, customers, and the public? Remember, you must be consistent in your social media approach. Cable provider Comcast created ComcastCares on Twitter to interact directly with its customers and give its customers another conduit to reach it. This has helped Comcast's brand image.

Alligator boots

Diamond Studs

Read More

Strategic Web Marketing

The name of the game is always changing in the world of web marketing, as new competitors enter the ecommerce market and search engine algorithms become more advanced, personalized and localized. There are many consultants who offer their professional services to improve an organization’s online presence, but web marketing involves more than banner ads and keyword copywriting, and without a strategy it is usually ineffective. This is where a full service online marketing company such as OMguru can help. The first step to profitable web marketing is to outline the goals and budget for the marketing plan. “At OMguru, we then work backwards to see what mix of services align best to achieve the desired goal in a given frame of time, with the allotted budget,” says Rasna Bedi, OMguru’s certified Internet marketing consultant.

Retailers Can Invest in Better eCommerce

Some of the services available to B2B or B2C companies selling products online include:

1) Help in developing a state of the art ecommerce website that is user friendly and has one page checkout, as well as an easy-to-use admin or back end for data import or export (also includes mobile ecommerce).

2) Automated email marketing (e.g., If someone buys an engagement ring, then two weeks later they automatically receive an email to buy a wedding band).

3) Search engine optimization (SEO) of the keywords that are specific to the nature of the business.

Alligator boots

Diamond Studs

Read More