The name of the game is always changing in the world of web marketing, as new competitors enter the ecommerce market and search engine algorithms become more advanced, personalized and localized. There are many consultants who offer their professional services to improve an organization’s online presence, but web marketing involves more than banner ads and keyword copywriting, and without a strategy it is usually ineffective. This is where a full service online marketing company such as OMguru can help. The first step to profitable web marketing is to outline the goals and budget for the marketing plan. “At OMguru, we then work backwards to see what mix of services align best to achieve the desired goal in a given frame of time, with the allotted budget,” says Rasna Bedi, OMguru’s certified Internet marketing consultant.
Retailers Can Invest in Better eCommerce
Some of the services available to B2B or B2C companies selling products online include:
1) Help in developing a state of the art ecommerce website that is user friendly and has one page checkout, as well as an easy-to-use admin or back end for data import or export (also includes mobile ecommerce).
2) Automated email marketing (e.g., If someone buys an engagement ring, then two weeks later they automatically receive an email to buy a wedding band).
3) Search engine optimization (SEO) of the keywords that are specific to the nature of the business.
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