TIP #1: THINKING ABOUT MOBILE EMAIL? FIRST, HAVE A MOBILE SITE
Mobile readers will be frustrated if they touch through from an email to a website that hasn't been adapted for mobile browser access.
Even if the site functions properly and loads in a reasonable time, navigation will be difficult, and many visitors will not have the patience to complete a purchase or other desired action.
51% of smartphone users are more likely to purchase from retailers with a mobile specific website, but despite this, 79% of the largest advertisers still do not have mobile sites. [Google Adweek Presentation]
Vendors who are not prepared with a mobile web strategy are quite literally leaving money on the table.
For more on building mobile-ready sites, read the Econsultancy Mobile Websites and Apps Best Practice Guide.
TIP #2: PREPARE FOR A QUICK GLANCE
There are no rules for what to do - but keep the small screen form-factor of emails in mind at all times.
The arts blog Hyperallergic attempts to address this problem by formatting its rich-format newsletter as a single vertical column with discretely blocked niches. There's a big eye-catching logo leader, a photo, some text, and an ad.
Alligator boots
Diamond Studs
Read More
Mobile readers will be frustrated if they touch through from an email to a website that hasn't been adapted for mobile browser access.
Even if the site functions properly and loads in a reasonable time, navigation will be difficult, and many visitors will not have the patience to complete a purchase or other desired action.
51% of smartphone users are more likely to purchase from retailers with a mobile specific website, but despite this, 79% of the largest advertisers still do not have mobile sites. [Google Adweek Presentation]
Vendors who are not prepared with a mobile web strategy are quite literally leaving money on the table.
For more on building mobile-ready sites, read the Econsultancy Mobile Websites and Apps Best Practice Guide.
TIP #2: PREPARE FOR A QUICK GLANCE
There are no rules for what to do - but keep the small screen form-factor of emails in mind at all times.
The arts blog Hyperallergic attempts to address this problem by formatting its rich-format newsletter as a single vertical column with discretely blocked niches. There's a big eye-catching logo leader, a photo, some text, and an ad.
Alligator boots
Diamond Studs
Read More
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