Thursday, October 06, 2011

Apple Cedes Surging India Smartphone Market to Nokia-RIM

Apple Marketing Tips
Apple Inc., the world's largest smartphone maker, is having trouble selling iPhones in India, a market with 602 million active subscribers.

Apple, which will introduce a new iPhone version tomorrow, ships fewer handsets to the world's second-largest mobile-phone market than it does to Norway. Nokia Oyj and Research In Motion Ltd. sell more devices in India, where smartphone shipments are forecast to grow almost 70 percent a year until 2015, helping mitigate their market-share losses in the U.S. and Europe.

Sales for the world's biggest company by market value are hindered because Indian wireless carriers, which started third- generation networks this year, have yet to offer nationwide services fast enough to take advantage of iPhone features, said Gus Papageorgiou, an analyst at Scotia Capital Inc. in Toronto.

“Networks in India are just not conducive for Apple -- 3G networks aren't quite where they are in Western Europe and North America,” he said. “RIM got the right product, the right timing, the right app.”

Apple shipped 62,043 iPhones to India in the quarter ending June 30, or fewer than to Norway, Belgium or Israel, according to estimates by Framingham, Massachusetts-based researcher IDC.

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