Sunday, October 23, 2011

Yahoo7 launches new online ad formats

Yahoo7
Yahoo7 has launched a new choice of online ad formats that tap into its messenger and mailbox services.

The new innovations, seen for the first time in the Australian market, will give advertisers the chance to insert ads within the messenger service which will project a five second ad over the top of messenger in a bid to prompt users to go to a larger panel ad.

Yahoo has also launched a mailbox takeover service which will run over the "email sent'' page pages within Yahoo's email service.

A small "email sent'' message will appear on the page, with the rest of the screen devoted to advertising.

Damon Scarr, commercial director at Yahoo7 said that the new formats were aimed at helping advertisers tap into consumer engagement with mail and messenger services.

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